TD Bank

Manager, Creative Practice

TD Bank$96K — $136K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10 years of experience in advertising required
  • Strong markting and business judgement
  • Ability to manage and develop talent effectively
  • Resilient and adaptable in a changing environment
  • Subject matter expertise across various advertising mediums
  • Strong analytical skills for research evaluation
  • Project management skills and ability to manage multiple tasks

Responsibilities

  • Consult on integrated marketing campaigns and communication strategies
  • Support TV production and creative processes
  • Lead creative brief development for campaigns
  • Implement communication strategies for tier 2 and 3 initiatives
  • Collaborate with Customer Insights for message clarity
  • Manage agency relationships to enhance collaboration
  • Provide recommendations based on research findings

Benefits

  • Collaborative team environment
  • Opportunity for professional growth
  • Engagement with high-level executives
  • Work on diverse advertising channels
  • Access to latest industry trends and technologies
Full Job Description
Work Location:
Toronto, Ontario, Canada

Hours:
37.5

Line of Business:
Marketing

Pay Details:
$96,900 - $136,800 CAD

Job Description:

Job Description/Accountabilities:
  • Consult on integrated campaigns, including the development of communication strategy, evaluation, and stewardship of creative development, with consideration to the Brand Customer Value Proposition.
  • Support the Senior Manager, Creative Practice, on all TV shoots and production requirements.
  • Lead and/or support creative brief development for tier 2 and 3 campaign work.
  • Lead and/or support communication strategy across all tier 2 and 3 campaigns.
  • Knowledgeable on industry/market trends and experts in the craft of creative execution.
  • Present and influence at executive levels.
  • Versed in tracking/measurement requirements, followed by input to post implementation reports.
  • Collaborate with Customer Insights team to ensure key messages are relevant, clear and drive desired results.
  • Collaborate with Agencies and Customer Insights team on research results, providing recommendations to present.
  • Lead agency relationships to foster collaboration, inspire great work, drive efficiency, and practice financial discipline.
  • Build and maintain close working relationships with key partners to understand and influence business strategies.
  • Manage line of business Scope of Work and retainer utilization.
  • Apply learnings and insight to campaigns on an ongoing basis to gain efficiency.


Qualifications/Skills/Experience:
  • Minimum 7-10 years' experience in advertising
  • Demonstrate marketing and business expertise and judgement.
  • Ability to recognize, manage and build talent.
  • Agility in a time of change, resilient and versatile with an enterprise mindset.
  • Subject matter expertise in advertising (online/offline - TV), social media, digital/print content, experiential and in-branch.
  • Knowledge and experience with all digital platforms including, mobile, video, social and display.
  • Understanding of best practices in development and delivery of various forms of content (video, mobile, engagement etc.), industry trends, social media channels and innovations, and the digital advertising landscape (e.g., desktop vs mobile)
  • Strong analytical skills, able to evaluate research results and leverage facts to support POVs and recommendations.
  • Must be an imaginative, enthusiastic marketer with a commitment to delivering measurable results and a proven ability to manage projects to successful completion.
  • Project management acumen; proactive with effective time management skills; ability to work independently, manage multiple projects and keep key stakeholders informed.
  • Team oriented - with a desire to contribute positively to the TD culture.
  • Thinks strategically, has a positive attitude, and inspires others to the same.
  • Proactively resolves problems and manages conflict/negotiates positively.
  • Superior communication skills with demonstrated ability to influence across multiple stakeholders.
  • Bilingual in French/English an asset.


Specific Education Requirements:
  • University or Post-Secondary education required.
  • Business or Marketing Communications an asset.


Language Requirement (Quebec only):
Sans Objet

About TD Bank

TD Securities offers a range of advisory and capital market services to its clients. The company's range of services includes research, investment banking, capital markets, and global transaction banking. Research consists of commodity and equity research. Investment banking consists of mergers, acquisitions, industry expertise, and credit origination. Global transaction banking consists of trade finance, cash management, and correspondent banking. TD Securities was founded in 1855 and is based in Ontario.

TD Bank Careers

Join the vibrant team at TD Bank, one of North America's leading financial services organizations, where innovation, leadership, and growth go hand in hand. At TD Bank, we are committed to fostering a culture of diversity and inclusion, making it an ideal place for ambitious professionals to thrive. Work You’ll Do At TD Bank, your professional journey is bolstered by a robust support system. From your first interview to every career milestone, you will find opportunities for growth and leadership. Our team is dedicated to helping you develop the skills necessary for success in the ever-evolving financial sector. TD Bank offers a variety of job opportunities across multiple fields, from customer service to investment banking. Each position at TD Bank is a chance to contribute to our culture of innovation and exceptional client service. Internship Programs Kickstart your career with a TD Bank internship. Our programs provide invaluable industry exposure and hands-on experience, making them a perfect starting point for students and recent graduates eager to make their mark in the banking industry. Interns at TD Bank enjoy the unique opportunity to work alongside seasoned professionals, gaining insights that are crucial for future employment. Benefits and Growth TD Bank is deeply committed to the well-being and continuous growth of our team members. We offer competitive benefits packages that cover health, finance, and family care. Our employees enjoy comprehensive health insurance, retirement plans, and generous paid time off, among other perks. Moreover, TD Bank encourages professional development through various training programs, including leadership development and diversity training. These initiatives ensure that our team remains at the forefront of industry standards and best practices. Join Our Team Explore the numerous career paths available at TD Bank and discover how your skills and interests align with our mission. We are actively hiring and continually looking for talented individuals who are passionate about banking and customer service. Networking and Professional Development At TD Bank, we believe in the power of networking and collaboration. Our employees have access to a wide range of networking events, workshops, and seminars that promote career development and professional growth. These platforms not only enhance your professional skills but also expand your industry connections. Stay Connected Keep up to date with the latest at TD Bank Careers by subscribing to our job alert emails. Tailor your subscription to match your career preferences and get the latest news, insider tips, and job opportunities delivered straight to your inbox. Explore job opportunities at TD Bank and be part of a team that values hard work, creativity, and a diverse workplace culture. Your next great career move is just a click away. SEARCH TD BANK JOBS Join us at TD Bank and let your ambition lead you to a rewarding career filled with opportunities to learn, grow, and innovate.
Learn more about TD Bank
Size
90,000 employees
Market Cap
$117.9 billion
Industry
Net Income
-$6.9 million
5 Year Trend
+6.6%

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