Skechers USA, Inc

Manager, Conversion Rate Optimization

Skechers USA, Inc$90K — $115K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years managing Conversion Rate Optimization and behavioral analytics
  • Strong command of A/B testing and multivariate testing
  • Familiarity with eCommerce or retail industry benchmarks
  • Ability to summarize business impact for various stakeholders
  • Experience with CRO platforms (Monetate, Dynamic Yield, Optimizely)
  • Strong experience with on-site behavioral analytics tools
  • Proficient in creating presentations for leadership audiences

Responsibilities

  • Lead execution of CRO program including test ideation and optimization
  • Analyze site performance and customer behavior to identify improvement opportunities
  • Build and manage the CRO testing roadmap
  • Oversee CRO agency relationships and test execution quality
  • Collaborate with Product, UX/UI, and Content teams for customer experience enhancements
  • Combine insights to develop hypotheses and actionable recommendations
  • Own test measurement and analysis, communicating results and impacts to stakeholders

Benefits

  • Hybrid work schedule with 3 days in office
  • Exciting opportunity to scale site improvements globally
  • Involvement in a focused digital team for iterative improvements
  • Opportunity to work with leading CRO and analytics tools
  • Possibility to influence business strategy through direct testing and analysis
Full Job Description
Skechers is seeking a full-time Conversion Rate Optimization Manager to help drive continuous improvement across our ecommerce website. This role is responsible for driving a roadmap of CRO activities to help inform the business teams and product roadmap.

As part of our focus on iterative and continuous improvement, in this role you’ll work with various teams to analyze/optimize the user experience with the ultimate goal of streamlining the customer experience and improving onsite engagement and conversion rates. You’ll monitor and provide insights related to UX behaviors, site usability, and conversion patterns. This role is primarily responsible for the US e-commerce website; however, site improvements will be scaled globally to international Skechers domains making it an exciting time to be part of the Skechers Digital Team!

Applicants should be well versed in CRO and multivariate testing and familiar with Google Analytics and A/B testing platforms such as Optimize, Monetate, Dynamic Yield, or Optimizely, etc.

This role is based in Manhattan Beach, CA on a hybrid work schedule with 3 days in office per week.

WHAT YOULL DO:

  • Lead the day-to-day execution of the CRO program, including test ideation, prioritization, execution, analysis, and optimization.
  • Analyze site performance, customer behavior, and digital journeys to identify friction points and high-impact opportunities to improve conversion, engagement, and revenue.

  • Build and manage the CRO testing roadmap, facilitating internal planning and prioritization sessions with key stakeholders.

  • Manage the CRO agency relationship, overseeing test development, execution, timelines, quality, and performance.

  • Partner closely with Product, UX/UI, Content teams to develop and implement A/B tests and customer experience enhancements.

  • Combine quantitative and qualitative insights to develop clear hypotheses, identify opportunities, and translate findings into actionable recommendations.

  • Own test measurement and analysis, clearly communicating results, learnings, business impact, and recommended next steps to stakeholders and leadership.

  • Translate successful test learnings into scalable experience improvements that elevate the customer journey and overall digital brand experience.

  • Serve as a subject-matter expert across CRO and experimentation tools, including Monetate, Google Analytics, and Quantum Metric, helping Product teams make data-informed customer experience decisions.

  • Oversee the technical quality of experimentation, including test configuration, tagging, QA, targeting rules, and platform integrations, ensuring accurate and reliable results.

  • Maintain CRO reporting and performance cadences that provide visibility into the testing pipeline, results, key learnings, and program impact.

WHAT YOULL BRING:

  • 3-5 years in managing Conversion Rate Optimization and behavioral analytics

  • Strong command of A/B testing, multivariate testing, and structured experimentation frameworks

  • Experience with and strong understanding of with eCommerce or retail industry benchmarks and consumers

  • Ability to understand detailed information and effectively summarize the business impact for various stakeholders

  • Previous experience working with CRO Platforms (Monetate, Dynamic Yield, Optimizely, etc.)

  • Strong Experience with on-site behavioral analytics tools (Quantum Metrics, LogRocket, Fullstory, etc.)

  • Ability to create polished PowerPoint or Keynote presentations and artifacts for leadership audiences

  • Proven ability to identify, analyze, and Synthesize feedback into actionable insights and present findings to product, CX, marketing, and executive teams to influence roadmap and business strategyOther duties as assigned.

SKILLS & REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • BA or BS.

  • 3+ years of CRO experience managing A/B testing programs

  • Knowledge of Monetate (preferred) or other tools (Google Optimize, Monetate, Optimizely, Dynamic Yield, etc.)

  • Deep analytical mindset that is obsessed with tracking and improving E-Commerce

  • 5 years of working experience managing web analytics and delivering dashboards

  • Experience with GTM, Data Layers, and basic HTML/CSS/Javascript knowledge

  • Excellent communication and presentation skills with the ability to communicate and drive meaningful business outcomes

  • Self-starter, ability to meet deadlines in a fast-paced environment with minimal direction

  • Experience in UX research is a plus

The pay range for this role is $90,000 - $115,000/yr USD.

About Skechers USA, Inc

SKECHERS USA, Inc. designs, develops and markets more than 3,000 styles for men, women and children. SKECHERS' success stems from its employees, high-quality, varied product offering, diversified domestic and international distribution channels, and targeted multi-channel marketing.

Skechers USA, Inc Careers

Join the vibrant team at Skechers USA, Inc, a global leader in lifestyle and performance footwear, where your career journey is as dynamic as the styles we create. As part of our diverse team, you'll engage in an environment that fosters innovation, leadership, and professional growth. Work You’ll Do At Skechers, we are committed to making every step a journey of growth. Dive into a range of job opportunities that span across various departments—from marketing to sales, and product development to finance. Each position offers a chance to enhance your skills and advance your career in a global company known for its commitment to innovation and quality. Join Skechers’ market-leading team to help redefine comfort and style in footwear across the world. Our team at Skechers is at the forefront of design and technology, constantly pushing the boundaries to deliver the best in footwear. Transform Your Career Lead with confidence and creativity. Skechers empowers you to take your career to new heights with leadership opportunities that encourage you to innovate and lead projects that transform the industry. Our culture is all about embracing change and making an impact. Work alongside a global team of professionals who are as passionate about footwear as they are about making a difference. At Skechers, you’ll collaborate with talented individuals who bring diverse perspectives and skills to every project. Innovative Work Environment Step into a role within Skechers and join a team where innovation meets action. Our employees are equipped with the tools and freedom to deliver groundbreaking solutions on a global scale, enhancing our company's reputation as a leader in the footwear industry. Be Part of a Great Team Experience the benefits of working in a supportive and inclusive culture. Skechers values diversity and is dedicated to providing a workplace where everyone can thrive. Our team is our family, and we support each other’s professional and personal growth through comprehensive training and development programs. Future-Proof Your Career With Skechers, your future is bright. Our commitment to your career is shown through unmatched training, diverse employment opportunities, and a clear path to advancement. Whether you’re seeking a full-time position, an internship, or leadership roles, Skechers provides the resources to achieve your career aspirations. Explore Job Opportunities Discover the wide array of employment options at Skechers, from in-store retail positions to corporate roles that shape the future of our company. Each role offers a unique opportunity to contribute to our success while advancing your own professional skills. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Start your journey with Skechers today and transform your passion for footwear into a rewarding career. SEARCH SKECHERS JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Skechers USA, Inc.
Learn more about Skechers USA, Inc
Size
6,200 employees
Market Cap
$6.6 billion
Industry
Net Income
$98.5 million
Founded
1992
5 Year Trend
+12%
Revenue
$4.5 billion
NASDAQ

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