As Performance Marketing Manager, you will own DX's paid acquisition channels and website conversion engine. You'll develop and execute paid media strategy to hit aggressive lead generation and revenue targets, while also owning on-site conversion rate optimization, because in this role, driving traffic and converting it are equally your job.

This is a hands-on ownership role: you are the full owner-operator of DX's paid Google and social program, from strategy through daily execution. You'll be building and testing campaigns, rebuilding landing pages, running experiments, and reporting on performance with a clear point of view on what to do next. You'll work closely with the Managing Editor and PMM team on messaging alignment, and with the ABM team on account-level coordination.

Why this role matters

Every dollar DX spends on paid media and every landing page we ship has a direct, measurable line to revenue. This role doesn't hand off after the click: you own the full visitor-to-lead journey. You'll have real authority over budget allocation and your recommendations get implemented.

Budget & spend management

• Manage a $600,000+ monthly ad budget across Google Ads and LinkedIn Ads, with full accountability for spend efficiency and return

• Continuously review performance and reallocate spend based on results

• Build dashboards and provide regular performance reports tracking spend, CPL, cost-per-opp, and pipeline contribution, with clear recommendations on where to increase, decrease, or reallocate

• Run scenario models and forecasts to support budget planning

Audience targeting & segmentation

• Own ongoing refreshes of audience targeting and segmentation to reach the maximum amount of net new engineering leaders, building and refining active audience segments by role, company size, and industry

• Run account-based targeting covering DX's top target accounts, plus lookalike, retargeting, and intent-based segments aligned to DX's ICP

• Set and monitor saturation guardrails; test new adjacent or lookalike audiences to discover new prospects before existing segments saturate

• Build audience suppression rules to prevent wasted spend on existing customers and disqualified leads

Campaign & creative execution

• Launch new campaigns tied to product releases, research publications, signature events, and other major marketing moments

• Refresh ad creative on an ongoing basis based on performance data

• Update ad keywords, creative, and copy for cutting-edge and high-velocity terms

• Own attribution strategy and tagging standards

Conversion rate optimization

• Own the conversion rate of getdx.com, from landing page to form fill to qualified lead, rebuilding key landing pages to maximize conversion

• Run structured A/B and multivariate tests on headlines, CTAs, form fields, page layouts, and social proof elements

• Optimize the full visitor journey (ad  landing page  form  thank you  nurture), partnering with the demand gen, research, and product marketing teams to keep landing page copy aligned to ad messaging

• Monitor site-wide conversion metrics: visit-to-lead rate, lead-to-MQL rate, page bounce rates, and form abandonment

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.

Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

This role may also be eligible for benefits, bonuses, commissions, and equity.

In The Americas, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

Zone A: $95,400 - $124,550

Zone B: $85,860 - $112,095

Zone C: $79,182 - $103,377

• Required:

  • 4+ years of experience in performance marketing, growth marketing, or paid acquisition in B2B SaaS

  • Hands-on experience managing 6-7 figure budgets in paid media across Google and LinkedIn at minimum

  • Proven ability to manage large budgets and consistently improve CAC and ROAS

  • Demonstrated experience with CRO: you've redesigned landing pages, run A/B tests, and materially improved conversion rates (not just talked about it)

  • Comfort operating as a true owner-operator: hands-on, in-platform execution across Google Ads and LinkedIn Ads without agency support

  • Strong analytical and quantitative skills, with experience in campaign forecasting and scenario modeling

  • Excellent communication skills, with the ability to tell compelling stories with data

  • Entrepreneurial mindset and comfort with ambiguity in a fast-paced environment

  Desired:

  • Experience building predictive models or AI agents for user targeting and campaign optimization

  • Familiarity with advanced SEM tactics (dynamic search ads, Performance Max, demand gen campaigns)

  • Experience with landing page tools and testing platforms

  • Knowledge of B2B marketing tech stack and CRM integration (Salesforce, Customer.io, Marketo)

  • Understanding of programmatic, native, and video advertising

  • Background marketing to technical audiences like developers and IT buyers

  • Track record of testing new ad platforms and being an early adopter of emerging channels

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.