Snap Inc

Manager, Communications (Advertising & B2B)

Snap Inc$157K — $235K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience.
  • 8+ years in communications, public relations, or marketing communications.
  • Experience in B2B, advertising, technology, or performance marketing communications.
  • Strong media relations skills with experience in pitching and story placement.
  • Ability to support executive communications and thought leadership opportunities.
  • Quick understanding of digital advertising and performance marketing needs for SMBs.
  • Highly organized with the ability to manage competing deadlines.

Responsibilities

  • Develop and drive Snap's narrative for SMB and performance advertising.
  • Lead external communications for the SMB advertising business and related priorities.
  • Identify, pitch, and secure media stories that enhance Snap's B2B narrative.
  • Support communications for products, partnerships, and events impacting SMB advertising.
  • Drive thought leadership through various external content channels.
  • Collaborate with cross-functional teams to maintain consistent messaging.
  • Track and evaluate communication impact on key audience engagement.

Benefits

  • Paid parental leave.
  • Comprehensive medical coverage.
  • Emotional and mental health support programs.
  • Compensation packages including equity opportunities.
Full Job Description
We\'re looking for an Advertising & B2B Communications Manager to join our Communications team, focused on strengthening Snap\'s global narrative around small and medium-sized business advertisers and the performance advertising solutions that help them grow.

We are seeking a communications leader with experience in the digital marketing space, strong media relations skills, experience supporting executive visibility, and the ability to collaborate with senior business executives. This role will pitch and land strategic B2B stories; prepare spokespeople for interviews and public speaking; handle reactive media inquiries; and support related product, agency, partnerships, and events work.

What you\'ll do:
  • Develop and drive Snap\'s SMB and performance advertising narrative, with a focus on increasing consideration and adoption of Snapchat among SMB marketers and broader performance advertisers.
  • Lead external communications for Snap\'s SMB advertising business and related performance priorities, including messaging, media strategy, spokesperson preparation, executive visibility, and thought leadership.
  • Identify, pitch, and land stories across marketing, advertising, business, and technology media, including customer success stories, product launches, performance advertising narratives, and strategic stories that further Snap\'s B2B narrative.
  • Support relevant product, agency, partnerships, and events communications where they strengthen Snap\'s SMB, performance advertising, and broader revenue story.
  • Drive thought leadership opportunities and external content, including speaking engagements, LinkedIn content, media opportunities, podcasts, blog posts, case studies, and other owned and earned channels.
  • Partner with Sales, Marketing, Product Marketing, Measurement, and Creative Strategy teams to ensure messaging is consistent, differentiated, and tied to business priorities.
  • Track communications impact, including reach, frequency, and resonance of priority SMB and performance advertising messages with key audiences.


Knowledge, Skills & Abilities:
  • Experience in B2B, technology, advertising, digital media, performance marketing, or related communications, with relevant relationships across marketing, advertising, technology, business, and/or trade media.
  • Strong interest in and ability to quickly understand digital advertising, performance marketing, measurement, and the needs of small and medium-sized businesses and broader performance marketers.
  • Excellent written and verbal communication skills, with the ability to translate business and product priorities into clear external narratives.
  • Strong media relations skills, including experience developing pitches, placing stories, preparing spokespeople, and handling reactive inquiries.
  • Experience supporting executive communications, thought leadership, speaking opportunities, and event-related communications.
  • Highly organized and able to manage competing deadlines from internal and external stakeholders.
  • Creative, resourceful, and hands-on team player who can develop strategy and execute the details in a fast-moving environment.


Minimum Qualifications:
  • Bachelor\'s degree or equivalent years of experience.
  • 8+ years of experience in communications, public relations, corporate communications, marketing communications, or a related role.
  • Experience in B2B, advertising, technology, performance marketing, SMB, or related communications.


"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.

Our Benefits: Snap Inc. is its own community, so we\'ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap\'s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate\'s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.These pay zones may be modified in the future.

Zone A (CA, WA, NYC):
The base salary range for this position is $157,000-$235,000 annually.

Zone B:
The base salary range for this position is $149,000-$223,000 annually.

Zone C:
The base salary range for this position is $133,000-$200,000 annually.

This position is eligible for equity in the form of RSUs.

About Snap Inc

Snap Inc. is a camera and social media company. It was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. The company is known for its Snapchat app, which allows users to send photos and videos that disappear after being viewed. Snap Inc. is headquartered in Santa Monica, California and has offices around the world. The company went public in 2017 and is listed on the New York Stock Exchange.
Learn more about Snap Inc
Size
5,661 employees
Market Cap
$13.9 billion
Industry
Net Income
-$944.8 million
Founded
2016
5 Year Trend
+59.1%
Revenue
$2.5 billion
NASDAQ

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