Job DescriptionCategory Development Manager Summary
The CATEGORY DEVELOPMENT MANAGER will be primarily responsible for analyzing data and developing critical insights and solutions for our retailer partners and internal sales & marketing teams.
This individual should be comfortable using CPG industry tools to pull and evaluate data and preparing and presenting recommendations to customers and internal stakeholders.
Based out of our office in Toronto and reporting into the Senior Director of Customer Category Development, this is a terrific opportunity for a technically gifted analytical leader with the intellectual horsepower to drive insights-based thinking and actions.
Primary Responsibilities- Provides expert level category knowledge on performance, innovation, market insights, trends and shopper and consumer insights
- Creates on-going reporting (weekly / monthly / quarterly) to track and interpret performance while drawing insights that lead to actionable category development recommendations
- Works closely and builds trusted partnership with internal stakeholders to provide objective recommendations
- Provides support to CPG accounts across both the Canadian and US markets
- Identifies assortment opportunities, shelf allocations and adjacency recommendations of planograms
- Oversee Walmart's relay/planagram process, ensuring accurate space planning, optimal shelf layouts, and on time implementation
- Provide postmortems and tracking of programs, including seasonal programs that lead to future recommendations
- Analyzes promotional activity to evaluate success to provide recommendations for future features
- Acts as an internal expert with CPG data tools including IRI, Nielsen, Numerator and other customer specific tools.
- Respects the confidentiality of customer data (internally and externally)
Required Experience
- Demonstrated ability in sales analytics, category management to formulate recommendations
- Minimum 5 years CPG experience
- A high-level expert in all Microsoft Office Suite tools, particularly Excel and PowerPoint
- Strong proficiency to pull data with CPG tools (eg. IRI, Nielsen, Numerator, LDIA, Scintilla etc.)
- Proven expertise in building user-friendly tools and reports that help bring data to life
- Ability to distill vast amounts of data into critical business insights
- Superb communication skills
- Previous experience in presenting complex analytics to a senior level audience
- Ability to thrive in a fast-paced environment
- Embrace our corporate values of speed, change and uncertainty while driving profitable growth
- Education - Bachelor's Degree Required
Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.
GenHO
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