Whirlpool Corp

Manager, Brand Management

Whirlpool Corp • $72K — $144K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree
  • 7+ years of experience in brand marketing, product marketing, or project management
  • Track record managing integrated marketing programs
  • Strong communicator with excellent stakeholder management and conflict resolution skills
  • Detail-oriented with a passion for continuous improvement
  • Experience working with or in an agency environment

Responsibilities

  • Lead the end-to-end development and execution of marketing campaigns and product launches
  • Serve as primary point of contact for cross-functional partners ensuring alignment
  • Translate business goals into actionable marketing programs with clear deliverables
  • Partner with content creators to manage agile social processes for rapid execution
  • Ensure creative outputs align with brand strategy and consumer expectations
  • Drive consistent campaign execution across various marketing channels
  • Collaborate with Resource Management for appropriate staffing and project allocations

Benefits

  • Generous benefits package
  • Whirlpool employee discount
  • Fitness & educational reimbursement programs
  • Beautiful, recently renovated office space
  • Free coffee and biking/walking trails access
  • Two-week work from anywhere option
  • Sabbatical policy after five years of service
Full Job Description
Requisition ID: 73247

This role in summary

Whirlpool Corporation is seeking a Manager, Program Management to join WoW Studios, our internal marketing agency. WoW Studios is transforming how we connect with consumers through bold creativity, digital innovation, and seamless storytelling. We power iconic brands like JennAir, KitchenAid, Whirlpool, Maytag, and Amana, driving best-in-class marketing experiences across every touchpoint.

This role is onsite at our WoW Studios Chicago or Riverview Campus in Benton Harbor.

About the Role

As a Manager, Program Management, you'll play a key role in delivering best-in-class execution for brand-led full funnel campaigns and high-impact product launch activations. You'll serve as the connective tissue between cross-functional teams, creative talent, and brand leadership, ensuring marketing programs are strategically aligned, efficiently managed, and flawlessly delivered across channels.

Your responsibilities will include

  • Program Execution: Lead the end-to-end development and execution of brand CCI campaigns and product launch activations across multiple brands and channels.
  • Stakeholder Liaison: Serve as the primary WoW Studios point of contact for cross-functional partners, ensuring alignment, transparency, and momentum throughout the project lifecycle.
  • Strategic Planning: Translate business goals and brand positioning into actionable marketing programs with clear scopes, timelines, deliverables, and KPIs.
  • Social Process Innovation: Partner with content creators to establish and manage agile social processes, ensuring rapid-response execution and high-quality content delivery.
  • Project Integrity: Partner with brand and marketing leads to ensure work reflects project objectives and delivers a consistent experience across digital, retail, and moment-of-purchase touchpoints.
  • Omni-Channel Delivery: Drive performance and brand impact by ensuring campaigns are executed consistently across digital, social, shopper marketing, and retail environments.
  • Resource Coordination: Collaborate with Resource Management and Creative Operations to ensure appropriate staffing and accurate project allocations.
  • Process Improvement: Identify workflow gaps and lead improvements to increase operational efficiency and cross-functional collaboration.
  • Operational Excellence: Own the integrity of program documentation, including project trackers, structured agendas, and actionable meeting recaps.
  • Brand Stewardship: Provide strategic input to ensure all creative and content outputs remain strictly aligned with brand strategy and consumer expectations.


Minimum requirements

  • Bachelor's degree
  • 7+ years of experience in brand marketing, product marketing or project management


Preferred skills and experiences

  • Demonstrated track record managing integrated marketing programs
  • Strong communicator with excellent stakeholder management and conflict resolution skills.
  • Ability to manage risks, resolve issues, and navigate ambiguity.
  • Skilled in project management platforms such as Workfront or equivalent.
  • Detail-oriented with a passion for continuous improvement and execution excellence.
  • A confident contributor who partners effectively across creative, strategy, and execution teams.
  • Experience working with or in an agency environment
    Compensation: $72,450 - $144,000 + Annual Bonus


What we offer

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Additional information

Whirlpool's Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:

  • Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
  • Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
  • Sabbatical - Four weeks paid leave after every five years of service.


Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

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About Whirlpool Corp

Whirlpool Corp Careers

Join the dynamic team at Whirlpool Corp, a global leader in home appliances, where innovation meets purposeful design. At Whirlpool, we are committed to creating high-quality products that make life easier for millions of consumers worldwide. There has never been a more exciting time to explore job opportunities with us and become part of a legacy of leadership and innovation.

Work You’ll Do

At Whirlpool Corp, you will engage in meaningful work that directly impacts our company and customers. Our team is dedicated to fostering an environment of diversity and inclusion, where every employee can thrive. We offer a variety of job opportunities ranging from engineering to marketing, each requiring unique skills that contribute to our shared vision of improving home life.

Innovate and Grow

Join our team and be at the forefront of industry innovation and product development. Whirlpool Corp is the perfect place to enhance your career, offering growth through professional development and diversity training programs that are designed to nurture your leadership potential. Our commitment to innovation isn't just about technology, but also about innovative thinking that empowers our team to create groundbreaking solutions.

Be Part of a Great Team

Whirlpool’s culture is built on a foundation of respect and teamwork. Our employees enjoy a supportive network that extends beyond ordinary employment. Here, you will collaborate with talented professionals who are passionate about what they do and are eager to drive success. We believe that together, we can achieve great things, making Whirlpool Corp not just a workplace but a community.

Future-Proof Your Career

With a multitude of career paths available, your professional journey at Whirlpool Corp can be as diverse as our product range. From internships that offer real-world experience to full-time positions that challenge and reward, there are endless opportunities to advance. Our robust benefits package supports the well-being of our employees and their families, ensuring a balanced and fulfilling career.

Explore Job Opportunities

Whether you’re just starting out or looking to take your career to the next level, Whirlpool Corp offers a range of opportunities. Enhance your resume through challenging projects, benefit from our comprehensive training programs, and connect with leaders through our networking events.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We are always on the lookout for curious, creative, and driven team players who are ready to make an impact. SEARCH WHIRLPOOL JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Whirlpool Corp.
Learn more about Whirlpool Corp
Size
69,000 employees
Market Cap
$7.6 billion
Industry
Net Income
$1 billion
Founded
1911
5 Year Trend
+1.2%
Revenue
$19.4 billion
NASDAQ

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