The Home Depot

Manager, Brand Communications

The Home Depot • $90K — $120K *
Atlanta, GA 30349In-Person
Retail & Consumer Goods
5 - 7 years of experience
6 days ago
Job Overview by Ladders

Qualifications

  • 8+ years of PR experience, preferably in retail
  • Expertise in developing measurable earned media strategies for product innovation
  • Experience in executing communication campaigns supporting business goals
  • Strong collaborative experience with marketing teams
  • Bachelor's degree or equivalent in a relevant field

Responsibilities

  • Manage and execute internal and external communication strategies
  • Create compelling messages and materials for various audiences
  • Develop measurable earned media strategies engaging customers
  • Assess effectiveness of communications with metrics
  • Partner with senior leaders to amplify key initiatives

Benefits

  • Opportunity for career growth and leadership development
  • Cross-functional collaboration with multiple departments
  • Engagement with diverse consumer audiences
  • Access to creative communication channels and strategies
  • Supportive working environment with comfortable conditions
Full Job Description
Position Purpose:

The Manager, Brand PR is a key member of The Home Depot Public Relations team, responsible for developing and executing strategic external communications that elevate the company's brand, product innovation, and business priorities. This role partners cross-functionally with Marketing, Merchandising, eCommerce, and other internal stakeholders to design and deliver integrated earned media strategies that engage do-it-yourself and professional customers while supporting year-over-year business growth.

The Manager, Brand PR leads the development of compelling brand narratives, drives media and influencer engagement, and ensures alignment across earned and owned channels. This role requires strong media relations expertise, strategic thinking, and disciplined execution to deliver measurable results. Success in this position depends on the ability to influence stakeholders, manage multiple priorities, and translate complex business initiatives into impactful communications that strengthen The Home Depot's reputation and market leadership.

Key Responsibilities:
  • 45% Manage & Support Strategies - Planning and execution of internal and external communications; Serve as communications partner to senior leaders and teams within to amplify key initiatives for both internal and external audiences; Specifically, partner with function and project teams to deliver effective communications that support business objectives; Drive consistency of messaging and partner with internal channel owners to find creative ways to connect company strategy and goals to communications
  • 30% Message Creation - Create messaging and materials for initiative-based and regular, ongoing communications including key messaging and priorities to be readily understood by associates at various level
  • 20% Delivering Results - Develop and deliver a measurable earned media strategy that supports The Home Depot's product innovation objectives and engages The Home Depot's customer base of do-it-yourselfers and professional contractors and drives year-over-year business growth
  • 5% Communication - Develop sustained communications metrics to assess ongoing effectiveness of internal and external communication efforts


Direct Manager/Direct Reports:
  • This position typically reports to Sr. Manager, Brand Comms Marketing & Online
  • This position has 2 Direct Reports


Travel Requirements:
  • Typically requires overnight travel 5% to 20% of the time.


Physical Requirements:
  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.


Working Conditions:
  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.


Minimum Qualifications:
  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.


Preferred Qualifications:
  • 8+ years of previous agency or in-house PR experience, retail strongly preferred
  • Experience developing and delivering a measurable earned media strategy that supports specific product innovation objectives and engages a customer base to drive year-over-year business growth.
  • Proven experience providing counsel, developing, and executing communications campaigns that support business objectives in collaboration with merchandising, e-commerce, marketing, professional services and other departments within and organization
  • Experience developing strong collaborative partnerships with internal marketing teams to support new marketing and sales initiatives


Minimum Education:
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.


Preferred Education:
  • No additional education


Minimum Years of Work Experience:
  • 6


Preferred Years of Work Experience:
  • No additional years of experience


Minimum Leadership Experience:
  • None


Preferred Leadership Experience:
  • None


Certifications:
  • None


Competencies:
  • Business Insights
  • Cultivates Innovation
  • Builds Networks
  • Communicates Effectively

About The Home Depot

The Home Depot is a home improvement retailing company that combines its physical stores with an online presence to provide customers with innovative products at great value. The company specializes in the fields of retail, home improvement, and customer service. The Home Depot was founded in 1978 and is headquartered in Atlanta, Georgia.

The Home Depot Careers

Join the vibrant team at The Home Depot, the largest home improvement retailer in the U.S., where your career can flourish in an environment ripe with opportunities for growth and innovation. As a market leader, The Home Depot offers a variety of job opportunities that allow professionals to thrive in a culture that values leadership, diversity, and professional development. Work You’ll Do At The Home Depot, you’ll be part of a team that’s committed to helping homeowners, builders, and do-it-yourselfers bring their visions to life. Our extensive range of job opportunities spans from store operations to supply chain management, from IT to marketing. No matter where you start, you’ll be doing work that matters, impacting our customers' lives and experiences. Transform Your Career Step into a role within The Home Depot and join a network of over 400,000 associates who are as passionate about building their careers as they are about helping our customers. Leadership at The Home Depot means continuous improvement, embracing diversity, and fostering a culture of inclusion and respect that makes us stronger. Innovate with Us Innovation isn’t just a buzzword at The Home Depot; it’s the backbone of how we do business. We are constantly seeking out new technologies and tools to improve every aspect of our operations, from logistics to customer service. Join us, and bring your unique perspective and skills to a team that’s setting the standard for excellence in the retail industry. Grow and Develop The Home Depot is committed to the growth and development of its associates through robust training programs, leadership workshops, and opportunities for advancement. Whether you’re looking for a part-time position or a full-time career, The Home Depot nurtures your professional growth every step of the way. Internship Programs Dive into the professional world through The Home Depot’s internship programs, which offer a dynamic environment to gain hands-on experience and develop critical skills in various business areas. Our internships provide a platform to connect with leaders and peers, enhancing your resume and preparing you for future employment. Benefits and Culture Choosing to start your career at The Home Depot means more than just securing a job. It means you gain access to unparalleled benefits that support your life and well-being, from health insurance to educational assistance. Our commitment to employees is reflected in our open, supportive culture where everyone’s voice is heard, and every team member’s contribution is valued. Join Our Team Ready to take the next step in your career? Explore the wide range of positions available at The Home Depot, where we’re hiring passionate, curious, and innovative team players. Search open positions that match your skills and interests on our Jobs page. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work here. Subscribe to our Careers Blog and personalize your subscription to receive updates that align with your career interests and goals. At The Home Depot, we don’t just offer jobs—we offer careers that make a difference. Join us, and be a part of something bigger as we continue to invest in your future and our shared success.
Learn more about The Home Depot
Size
490,600 employees
Market Cap
$323 billion
Industry
Retail & Consumer Goods
Net Income
$12.8 billion
Founded
1978
5 Year Trend
+9.8%
Revenue
$132.1 billion
NASDAQ
HD
* Ladders Estimates

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