The Opportunity
Hyatt Hotels Corporation seeks an enthusiastic communications manager join our Global Communications team. This position will help shape global communications strategy and execution for Hyatt's rapidly expanding Essentials brand portfolio (Caption by Hyatt, Hyatt Place, Hyatt House, Unscripted by Hyatt, Hyatt Studios, Hyatt Select and UrCove by Hyatt), which includes some of the company's newest and fastest-growing brands. The role will help build awareness of these brands, strengthen their distinct identities and develop communications that connect with guests, customers, and owners.
At its core, this role is focused on consumer and corporate customer storytelling - finding the stories, ideas and opportunities that help people understand and choose Essentials brands. The role will also partner with brand, regional, owner and development teams to support milestone groundbreakings and openings and other property initiatives. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.
The Role
In collaboration with the Director of Essentials Communications, you will translate portfolio and company priorities into strategic external communications plans, news engine activations and storytelling initiatives. You will bring Hyatt's Essentials brands to life for consumer, corporate customer, owner and development audiences while supporting priority openings, milestones and property initiatives.
• Lead integrated brand communications and news engine planning, messaging and initiatives that drive consumer preference and strengthen the reputation and relevance of Essentials brands.
• Develop and execute audience-specific communications strategies and storytelling aligned with Hyatt's strategic priorities, brand positioning and growth objectives.
• Identify compelling story angles, emerging trends, potential partnerships, cultural moments and news opportunities, translating them into ideas that generate media interest.
• Develop creative consumer activations, bold storytelling and innovative ideas that bring Essentials brands to life, particularly newer brands entering the market and priority hotels.
• Lead proactive and reactive media relations for Essentials brands, including media opportunities, pitches, spokespeople, interviews and inbound requests.
• Collaborate with Essentials portfolio leaders on communications needs, including media interviews and speaking engagements, and develop and edit press releases, bios, messaging documents, briefing books and talking points.
• Manage the day-to-day PR agency relationship, providing direction and oversight to ensure deliverables, timelines and results align with portfolio priorities (as applicable).
• Serve as a liaison among regional and global communications teams, brand portfolio communications teams, social and internal communications partners, and the PR agency.
• Support owner, operator and development communications by translating portfolio performance, brand relevance and growth opportunities into compelling stories and communications materials.
• Establish communications objectives and measurement plans, track results and use insights to refine future storytelling and programming.
