Scotiabank

Manager, Brand & Advertising, Global Wealth Management Marketing

Scotiabank$100K — $120K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business Management, or Communications preferred.
  • Completion of the CSC and/or IFIC course preferred.

Responsibilities

  • Champion a customer-focused culture to enhance client relationships.
  • Manage creative direction and execution of national advertising and marketing campaigns.
  • Collaborate with media agency to identify channels for market growth.
  • Optimize media strategy through continuous monitoring and analytics.
  • Maintain communication with key partners for project status updates.
  • Foster a high-performance environment adhering to Scotiabank values.
  • Direct daily activities aligning with the Bank's risk culture.

Benefits

  • Work with a dynamic Global Brand team.
  • Opportunity to influence national advertising strategies.
  • Engage in high-performance culture that values diverse perspectives.
  • Access to compliance and risk management training.
Full Job Description
Requisition ID: 273821

Purpose

Contributes to the overall success of Brand & Advertising, Scotia Global Asset Management (SGAM) with a focus on the Direct Investor channel ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team's business strategies and objectives. Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.

What you will be doing:
  • Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
  • Working closely with the Global Brand team, manages the creative direction and timely execution of national advertising campaigns, event marketing, communications, integrated marketing campaigns and other strategic marketing initiatives
  • Working closely with Media agency and enterprise, identifies channels to help grow our Direct Investor market share.
  • Works close with agency and enterprise on media strategy, on-going monitoring and analytics to optimize strategy in support of KPIs.
  • Ensure ongoing communication with key business partners including regular status updates, liaison between creative and media agencies, and other external vendors.
  • Champions a high-performance environment and demonstrates a commitment to Scotiabank's values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
  • Directs day-to-day activities in a manner consistent with the Bank's risk culture and the relevant risk appetite statement and limits.
  • Communicates and models the Bank's risk culture and risk appetite statement throughout their teams.
  • Operates in accordance with Scotiabank's Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.

Do you have the skills to enable you to be successful in this role? We would love to work with you if you have:

  • Bachelor's degree in Marketing, Business Management or Communications preferred.
  • Completion of the CSC and/or IFIC course preferred.


Location(s): Canada : Ontario : Toronto

About Scotiabank

Scotiabankers are committed to helping individuals, companies, and communities to thrive in a changing world. From personal and business banking, brokerage, and insurance, to private wealth, and the most sophisticated commercial, corporate and institutional services, they serve the diverse needs of some 21 million customers in more than 55 countries. Founded in 1832 in Halifax, Nova Scotia, their growth has always been fuelled by the success of their customers and their longevity secured by an unshakable commitment to carefully and expertly managing risk and capital. That focus on doing what's right for customers—short- andlong-term—has made us a global financial services leader. Headquartered in Canada, they are over 86, 000 Scotiabankers strong. Each of us are committed to being the best at understanding their customers' needs and all of us working together to deliver practical advice and relevant solutions that help their customers become financially better off.

Scotiabank Careers

Join Scotiabank, a premier financial institution, and become part of a diverse and inclusive team that’s leading the way in global banking. At Scotiabank, we offer more than just job opportunities; we provide a platform for professional growth and innovation in the financial services industry.

Work You’ll Do

At Scotiabank, we’re not just filling positions; we’re cultivating leaders. Dive into a workplace where diversity training and leadership development shape the path to your future. Our commitment to professional growth is evident in our robust training programs and continuous learning opportunities that foster innovation and strategic thinking.

Explore a World of Opportunities

Whether you’re looking for a full-time position, an internship, or a leadership role, Scotiabank has a spectrum of opportunities to fit your career ambitions. Our team is composed of individuals who bring a wealth of skills and perspectives to our company, driving us forward with their creativity and strategic insights.

Innovative Work Environment

Scotiabank’s culture is one of collaboration and respect, where each team member’s contribution is valued. Engage in meaningful work that challenges you to leverage your skills and push the boundaries of what’s possible in the banking sector. Our innovative projects not only support the growth of the company but also ensure our position as a leader in the industry.

Benefits and Growth

Choosing a career at Scotiabank means opting for a life of growth and opportunity. Our employees enjoy competitive benefits, including comprehensive health coverage, retirement plans, and flexible working conditions, all designed to support your career and personal life. We believe in nurturing our team’s potential by providing them with the tools they need to succeed both professionally and personally.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Scotiabank by searching our open positions that match your skills and interests. We are continuously hiring and looking for passionate, curious, and solution-driven team players.

Networking and Professional Development

Stay connected and advance your career through Scotiabank’s extensive networking opportunities. Participate in events that connect you with other professionals and leaders within the industry. Our career resources will help you prepare your resume, ace your interviews, and land the job that best suits your career goals.

Stay Ahead

Keep up to date with the latest in career tips, industry insights, and company news—all from the people who work here at Scotiabank. Personalize your experience by subscribing to job alert emails tailored to your preferences and be the first to know about new openings and exciting developments. Join Scotiabank and be part of a team that values integrity, respect, and accountability. Discover how your career can flourish in an environment committed to your professional development and personal growth.
Learn more about Scotiabank
Size
90,619 employees
Market Cap
$57.5 billion
Industry
5 Year Trend
+7%
NASDAQ

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