Manager, Beyond Beer - Flavored Malt Beverage

AB InBev Growth Group$104K — $124K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree preferred
  • Knowledge of retail initiatives and Category Management
  • Advanced skills in Excel and PowerPoint
  • Expertise in data analysis and making recommendations
  • Familiarity with syndicated data preferred
  • Effective communication and organizational abilities
  • Field and retail sales experience in beverage or consumer product industries
  • Ability to achieve results in a fast-paced team environment
  • Understanding of A-B wholesaler processes is a plus

Responsibilities

  • Lead sales strategy, business budgets, and distribution for FMB brands
  • Collaborate with wholesalers and local sales teams to align with ABI priorities
  • Develop wholesaler plans, present business reviews, and communicate activities
  • Build relationships with CSO counterparts and share best practices
  • Create replicable content for field teams to partner effectively with wholesalers
  • Manage trade marketing and logistics initiatives as Regional Owner
  • Review strategies for profitability using sales data and execution recaps

Benefits

  • Health benefits including Medical, Dental, and Vision
  • Life Insurance and Disability Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) with company match
  • Dynamic work environment among a company of owners
  • Free Beer!
Full Job Description
SALARY: $104,800-$124,450, bonus and long-term incentive eligible

ROLE SUMMARY:

The Manager, Flavored Malt Beverages (FMB) is responsible for leading sales strategy, performance, business development, promotions, distribution, innovation, and pricing initiatives to drive growth of our FMB brands within independent and regional chain accounts in the Great Lakes Region (WI, IL, MI, IN, OH, KY, WV). This role plays a critical part in expanding market share, strengthening partnerships, and executing strategies that align with ABI's key priorities in a competitive market segment.

JOB RESPONSIBILITIES:
  • Lead and manage business, brand budgets, sales strategy, distribution, innovation, supply, and pricing initiatives to sell our FMB brands in order to drive growth in a competitive segment.
  • Work closely with wholesaler and local field sales personnel to align with ABI big bets, increase FMB brands visibility including activation and local sponsorships. Implement, manage, track execution, and evaluate results of distribution and space initiatives.
  • Utilize a proven track record of multi-state stakeholder management while developing
  • Wholesaler plans and budgets, prepare and present business reviews, and communicate activities effectively both internally and externally, working in close coordination with Key
  • Account Managers, Beyond Beer Managers and other field team members.
  • Build and cultivate effective relationships with CSO counterparts and peers across regions to create shared best practices and create plans in line with brand strategy.
  • Build replicable content for field team (CD,CM, BBM) to leverage as part of WPPM process with Wholesaler partners.
  • Act as Ultimate Regional Owner, managing Ad Hoc, Trade Marketing, and Logistical initiatives. Review strategies to increase profitability and sales for products with IRI, sales data and program execution recaps.


JOB QUALIFICATIONS:
  • Bachelor's Degree highly preferred.
  • Basic knowledge of retail initiatives (particularly Category Management and information-based selling).
  • Advanced proficiency in Excel and PowerPoint.
  • High level of expertise in analyzing information and making information-based recommendations.
  • Familiarity with syndicated data, software and measures is preferred.
  • Effective Communications/Presenting, follow-up, administrative and organizational skills.
  • Field and retail sales experience in the beverage industry or other consumer products industries.
  • Ability to work and drive positive results in a fast-paced, team environment.
  • Driven to deliver results against stretch targets with a bias for action
  • Understanding of A-B wholesaler network/processes a plus


BENEFITS:
  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Chance to work in a fast-paced environment among a company of owners
  • Free Beer!

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