Overview

The Manager, Analytics is a key driver of insight and strategic thinking. The primary responsibility of the Manager is to provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives.

This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline and online media. The candidate must have a proven track record in data-rich analyses and be a team player. A 'roll up the sleeves' approach is mandatory and a 'get it done' attitude is a must. Specific responsibilities include coordination between the research, analytics, and media teams to ensure high quality analytical projects are effectively delivered.

Successful candidates will be multi-dimensional rising stars who are able to employ complex problem-solving skills, and can communicate these succinctly to a broad client and media stakeholder audience.

Responsibilities
• Partner with Associate Media Director to design and execute analytical plans that improve the effectiveness of media

and communications programs
• Lead reporting and analytics workstreams across digital media channels, with a strong focus on Search, Social, and

Programmatic
• Perform hands-on analysis, synthesizing large datasets into clear conclusions, implications, and actionable

recommendations
• Translate complex data into compelling, client-friendly narratives and insights (not just reporting metrics)
• Own development and delivery of client presentations, clearly communicating performance, insights, and optimization

opportunities
• Guide and mentor Analysts and Senior Analysts, supporting development in both technical and storytelling skills
• Ensure ongoing campaign analysis and optimization, coaching junior team members on best practices
• Leverage dashboards, MMM outputs, and other statistical analyses to inform media planning and buying decisions
• Work within internal systems and tools to streamline reporting and analytics processes
• Partner cross-functionally with data, investment, and BI teams to plan, execute, and analyze projects
• Manage reporting expectations for clients with high-volume or complex reporting needs
• Support new business efforts through analytics insights and presentation development as needed

Qualifications
• 3-5 years of experience in marketing analytics, media analytics, or marketing sciences at a media agency, B2B marketing analytics is a plus
• Strong experience across digital media channels, particularly Search, Social, and Programmatic
• Proven agency experience preferred, with exposure to client-facing deliverables and presentations
• Hands-on experience pulling and analyzing data from platforms such as Google Ads, Meta, or similar
• Familiarity with BI and visualization tools such as Tableau, Datorama, Power BI, or similar
• Working knowledge of databases and SQL is a plus
• Strong analytical skills with the ability to interpret large datasets and translate findings into business recommendations
• Excellent PowerPoint and presentation skills, with the ability to build clear, insight-driven narratives
• Proven ability to communicate complex, technical concepts to a broad range of stakeholders, including clients
• Strong project management skills with the ability to manage multiple workstreams and deadlines
• Comfortable in a client-facing environment and experienced in managing reporting expectations

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.