Figma

Manager, Advocacy

Figma$185K — $317K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years leading a design, marketing, or customer-facing team
  • Comfort with ambiguity and ability to work autonomously
  • Experience as a player-coach, balancing strategic direction and hands-on contributions
  • Proven ability to drive cross-functional alignment among teams
  • Strong understanding of product design and development workflows

Responsibilities

  • Lead the AMER advocacy teams to enhance customer engagement through various initiatives
  • Collaborate with sales and partners to create scalable enablement content
  • Serve as a user advocate with the product team to incorporate user insights
  • Empower the community team to build and maintain relationships with users
  • Monitor and improve internal processes for community engagement tracking
  • Travel up to 25% for community and advocacy-related events

Benefits

  • Equity options for employees
  • Health, dental, and vision insurance
  • Company contribution to retirement plans
  • Parental leave and reproductive support
  • Mental health and wellness benefits
  • Generous paid time off (PTO) and recharge days
  • Learning and development stipend
  • Work from home stipend and cell phone reimbursement
  • Sales incentive pay and annual bonus plan for eligible roles
Full Job Description
At Figma we are creating a community of practice where our users can connect, learn, and advance their skills through sharing with one another. Our advocacy team are at the core of the Figma Community-online, in written and video content, and in live interactions with users. This Advocate Manager will be a key partner to support our marketing, sales and product teams by helping add design and development perspectives & product knowledge to our go to market strategy, building relationships with our user community, and advocating for users internally with our product teams. If you're an experienced manager, love Figma tools, and already find yourself advocating for Figma with your peers, we'd love to hear from you!

This is a full time role based in our SF hub.
What you'll do at Figma:
  • Shape Figma's advocacy strategy: lead one of our AMER advocacy teams to support customer engagement through sales partnerships, content creation, and community initiatives across core designer/developer audiences and adjacent roles
  • Drive enablement programs: collaborate with our sales and partner teams to build scalable internally and externally facing enablement content around practitioner workflows and Figma products
  • Advocate for users with product team: Help continuously improve internal processes to bring advocate insights from customer engagements to the product team
  • Motivate and empower the community: Enable the team to maintain and build relationships with users in the community and identify ways to improve internal processes to track and measure community engagement
  • This role requires up to 25% of travel

We'd love to hear from you if you have:
  • 5+ years of leading a design, marketing, or customer facing team
  • Demonstrated high agency and comfort with ambiguity, able to work autonomously and set direction in 01 initiatives
  • Act as a player-coach leader who can set strategy, direct and unblock the team, and also operate hands-on as an individual contributor when needed to assist the team or drive high-priority special projects
  • Experience driving cross-functional alignment across marketing, sales, and product leadership to move early-stage ideas from concept to impact
  • Strong understanding and POV on PDE and design-adjacent workflows & tools


At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma's San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma's compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range:

$185,000-$317,000 USD

About Figma

Figma is a cloud-based design and prototyping tool for digital projects. The company was founded in 2012 by Dylan Field and Evan Wallace. Figma's software is used by designers and developers to create user interfaces, websites, and mobile applications. The company has offices in San Francisco and London.
Learn more about Figma
Size
500 employees
Industry
Founded
2012

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