DescriptionJob Title: Loyalty & Engagement Marketing ManagerOverviewThe Loyalty & Engagement Marketing Manager plays a key role in strengthening customer relationships by designing and executing loyalty and engagement strategies that drive retention, deepen product adoption, and increase lifetime value. This role focuses on creating meaningful, customer-first experiences that reinforce Huntington's commitment to looking out for people-helping customers get more value from their relationship with the bank. Key ResponsibilitiesLoyalty Strategy & Program Management- Support the development of loyalty programs to encourage deeper customer relationships
- Develop and manager various sweepstakes campaigns
Lifecycle & Campaign Management- Build and deploy targeted, personalized campaigns across email, mobile, online banking, and other owned channels
- Support key lifecycle initiatives including onboarding, activation, cross-sell, and retention
- Develop test-and-learn plans to optimize engagement (messaging, timing, offers, channel mix)
- Analyze customer behavior, segmentation, and lifecycle trends to identify opportunities
- Translate data into actionable recommendations to improve engagement and retention
Cross-Functional Collaboration- Work closely with Cross-Functional teams to integrate loyalty into the broader customer experience
- Align loyalty initiatives with acquisition, onboarding, and engagement strategies
- Support cross-functional business partners on business case development for both loyalty & engagement campaigns
Customer Experience Optimization- Identify friction points in the customer journey and recommend improvements
- Champion a customer-first mindset, ensuring loyalty and engagement programs deliver meaningful value
Qualifications- Bachelor's degree in Marketing, Business, or related field
- 7+ years of experience in loyalty marketing, CRM, lifecycle marketing, or customer engagement
Preferred Skills- Ability to translate complex insights into clear, actionable recommendations
- Experience with loyalty program platforms or rewards ecosystems
- Excellent project management and organizational skills.
- Familiarity with regulatory considerations in financial services (compliance, consent, communication guidelines) as they relate to lifecycle marketing
- Strong understanding of personalization, segmentation, and customer lifecycle marketing (onboarding, activation, engagement, retention) with experience building end-to-end journeys
- Creative thinker with a test-and-learn mindset, including A/B testing across subject lines, offers, cadence, channel mix, etc
- Ability to connect lifecycle strategies to core banking behaviors (account funding, debit usage, digital adoption, alerts enrollment)
Exempt Status: (Yes = not eligible for overtime pay) (
No = eligible for overtime pay)
Yes
Workplace Type:Office
Our Approach to
Office Workplace Type
Certain positions outside our branch network may be eligible for a flexible work arrangement. We're combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.
Compensation Range:70,000.00 - 140,000.00 USD Annual
The compensation range represents the anticipated low and high end of the base compensation range for this position. Actual compensation will vary based on various factors including but not limited to location, experience, and education. Colleagues in this position are also eligible to participate in an applicable incentive compensation plan. In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO).
