TEGNA Inc

Local Sales Manager

TEGNA Inc$140K — $220K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of broadcast TV sales and account engagement experience.
  • Record of achieving/exceeding sales goals across TV and digital platforms, including OTT.
  • Established leadership skills with a focus on developing elite sales teams.
  • Strategic thinker comfortable making recommendations to senior management.
  • Proficient in various software tools including Wide Orbit and Salesforce.

Responsibilities

  • Recruit and nurture top sales talent in TV and digital marketing.
  • Lead and develop Account Executives and Managers while managing additional team members.
  • Coach sales staff through client meetings and proposal development.
  • Generate and qualify leads to identify market potential.
  • Design sales strategies to achieve or exceed revenue goals.
  • Analyze accounts to optimize marketing executions and report on business activities.
  • Build and maintain strong relationships with local clients and key accounts.

Benefits

  • Access to comprehensive medical, dental, and vision plans.
  • 401(k) matching program with 100% match up to 4%.
  • Free virtual doctor's appointments and therapy sessions for employees and families.
  • Generous Paid Time Off (PTO) and nine paid holidays per year.
Full Job Description
The Local Sales Manager (LSM) is responsible for growing market share and creating brand new TV/Digital business opportunities. The LSM manages and develops the Account Executives and Account Managers on the sales team and develops strategies to win over clients within the market. The LSM oversees performance and holds his team accountable for the achievement of their individual goals to achieve the collective objectives for both television and digital. This position reports to the Director of Sales.

Current driver's license is required.
Responsibilities:
  • Recruit, retain and effectively train 'A' sales and support talent for your team on how to sell TV and TEGNA's large portfolio of digital products.
  • Lead and develop a team of direct reports consisting of Account Executives, Account Managers and manage a handful of dotted line reports.
  • Supports sales staff with ride along coaching, participating in client meetings, developing proposals and other aspects of the full sales process.
  • Identify market potential through lead generation and qualification.
  • Develop sales strategy for your team and everyone on the team to reach or exceed revenue goals for the station.
  • Analyze each account to create and maximize ideal marketing executions for clients, and complete appropriate business activity reports and forecasts as required.
  • Develop strong relationships with local clients, manage key local accounts with your team and ensure top-shelf service is provided to all accounts.
  • Review and adjust metrics to monitor sales/market share changes.

Requirements:
  • 3-5 years of successful broadcast TV sales and account engagement experience.
  • Track record of successfully achieving or exceeding sales goals in the broadcast TV industry within fast-changing, dynamic environments, spanning all the facets of marketing solutions from linear TV to digital, including OTT.
  • Established leadership skills and demonstrated ability to develop teams with elite sales and customer service skills.
  • Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
  • Possess the ability to build inclusive and positive work culture to foster success for the sales team.
  • Proficiency with Excel, Word, Powerpoint, Wide Orbit Sales, Salesforce, Wide Orbit Traffic & Wide Orbit Analytics, Comscore, Matrix, Media Monitors, and qualitative data.
  • Ability to handle multiple tasks and projects effectively under deadline pressure.
  • Attention to detail and accuracy.
  • Ability to effectively solve problems.
  • Strong presenter and communicator with internal and external customers and partners.

This position is also eligible for the Company's bonus plan(s).

Pay Range

$140,000-$220,000 USD

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

About TEGNA Inc

TEGNA Inc is a media company that operates 62 television stations in 51 markets across the United States. The company's stations reach approximately 39 percent of all television households in the United States. TEGNA's stations are affiliated with major broadcast networks, including ABC, CBS, NBC, and Fox. The company also operates digital businesses, including Cars.com, CareerBuilder, and G/O Digital. TEGNA is headquartered in Tysons, Virginia and has approximately 11,000 employees.
Learn more about TEGNA Inc
Size
6,200 employees
Market Cap
$4.5 billion
Industry
Net Income
$482.7 million
5 Year Trend
+8.3%
Revenue
$2.9 billion
NASDAQ

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