Job Summary:
THE BRAND MANAGEMENT TEAMThis is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within Live Nation's Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic-minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work, this is not the job or team for you. If you're ready to do the best work of your life, we should talk.
THE JOBThe Brand Director leads day-to-day relationship and activities of Live Nation's strategic marketing partnership with our top corporate brands within our team's portfolio of management. This role will have an emphasis on festivals and digital engagement platforms and may work across multiple categories, with a primary focus in the FinTech space. You will be directly involved in maximizing the value of the client relationship and performance of client's entertainment marketing programs with a focus on:
- Client Relationship Service
- Program Activation & Performance
- Financial Performance, Budget Planning & Reporting
- Team Management & Development
- Innovation & Growth
WHAT THIS ROLE WILL DO- Represents Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration and professionalism
- Provides professional, responsive service to and communication with clients that ultimately exceeds expectations and builds trust between the client and Live Nation
- Owns the successful delivery of the full lifecycle of sponsorship programs including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals
- Commands strategic client meetings throughout the year (e.g., periodic status meetings, mid-campaign reviews, end-of-year recap/renewal discussions), driving alignment between Live Nation and clients on strategy, delivery, and partnership performance.
- Directs the strategic planning and execution of key client activations across Live Nation assets, including venues, festivals, promotions, media, hospitality, and content programs
- Drive the financial strategy of sponsorship programs by translating forecasts and performance data into actionable insights, guiding optimization and investment decisions, and partnering with finance leadership to ensure alignment on reporting and revenue recognition.
- Owns the definition of program Key Performance Indicators (KPI) that Live Nation can directly impact and manages the measurement and optimization of those performance metrics
- Explores, applies and shares cutting-edge marketing trends, emerging technologies, and industry best practices to strategically enhance sponsorship programs and foster team-wide learning and development.
- Champions and drives department wide development initiatives that improve overall team efficiency and effectiveness
- Develops, grows, and optimizes relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients
- Focuses on growing senior key client relationships that impact strategic direction of partnership, renewals and growth as well exploring and delivering unreasonable hospitality experiences
- Serves as a primary partner to the VP of Brand Management, Creative team, and Integrated Marketing team, taking a lead role in developing strategic client roadmaps, creative programs, and new business/growth opportunities.
- Reviews, edits, and strategically negotiates relevant deal points and contracts for prospective client programs, collaborating actively with Sales and Legal teams to finalize contractual agreements for new sponsors
- Leads and champions peer support and mentorship initiatives, actively facilitating the assimilation of new staff into Live Nation and guiding the professional growth of early-career professionals and College Associates/Interns
- Stewards' critical internal engagement activities tied to brand partnerships including strategic account reviews and annual planning, internal check-ins, and renewal roadmaps
- Develops detailed knowledge of client's industry/business and leverages insights to create and close incremental business development opportunities
- Critically analyze how Live Nation is investing resources (people, budgets, focus, etc.) in the delivery of client programs to achieve and exceed objectives and expectations
- Prepare mitigation plans and thoroughly understand financial implications on both client performance and Live Nation (i.e. artists, festivals, operations, venues)
WHAT THIS PERSON WILL BRING- 9-12 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies
- 5+ years of employee and/or agency team management experience
- Experience managing a portfolio of customers or clients with $5M+ in annual revenue
- The ideal candidate will have experience with FinTech brands, loyalty platforms, product marketing and go-to-market strategy development
- Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines
- Excellent communication skills - written, verbal, presentation and visual storytelling
- A proactive, collaborative, and organized working style
- Excellent interpersonal skills for building relationships internally and externally
- Track record of working with recognizable global brands and growing client relationships
- Experience with marketing programs across physical and digital components
- Record of success building, selling, and delivering innovative marketing programs with measurable results
- Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications
- Proficiency in enterprise technology platforms including AI, Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications
- Strong passion for branding, marketing, and the music industry including knowledge of relevant artists and industry trends
- Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice
- Strong financial management skills including ability to manage multiyear budgets and forecast with confidence
- Ability to examine and interpret results, auditing for errors and highlighting opportunities and trends
- Ability to proactively identify potential problems and utilize sound decision making to implement the best solutions, relying on managers to provide input and solutions only when necessary
- Ability to use data-informed decision making across program enhancements, budgeting and optimization partnerships
BENEFITS & PERKSOur motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
The expected compensation for this position is: $100,000 - $110,000 USD.
** Pay is based on a number of factors including market location, qualifications, skills, and experience.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
