Job Summary:
THE JOBWe are currently looking for a Director of Regional Marketing. In this role, under the guidance of the Regional Marketing Management Team, you'll be responsible for marketing efforts for arena, stadium and amphitheater shows. This role will work hand-in hand with local teams, promoters and partners to make sure every event is a hit. The role will manage a small team that may consist of Marketing Managers and/or Marketing Coordinators.
WHAT THIS ROLE WILL DO- Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events primarily at the arena, stadium and amphitheater level
- Manage and develop direct report(s)
- Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans
- Partner with the local talent buying team to manage the success of local events across multiple venues
- Create impactful promotions for Live Nation events using multiple regional media partners
- Manage multiple event advertising budgets
- Compile and share extensive audience and artist demographic information to shape development of marketing plans
- Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community
- Partner with the Venue Marketing team to maximize show awareness on socials, in emails, on websites and in venue
- Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools
- Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation.
- Work with internal stakeholders to provide post show marketing analytics recaps to artists
- Coordinate street team and grassroots marketing efforts with local market contacts
- Day of show event coverage as necessary
WHAT THIS PERSON WILL BRING- Bachelor's degree in marketing or a related field preferred, but not required
- Strong organizational skills and attention to detail
- Minimum of 6+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting
- Minimum of 6+ years prior experience managing local media relationships
- Minimum of 6+ years working with artist marketing representatives
- 2+ years of experience managing direct reports
- Professional experience working in the Latin music industry preferred.
- Spanish fluency or professional working proficiency preferred.
- Knowledge of both digital and traditional media, including paid social, programmatic, radio and grassroots.
- Ability to thrive in a fast-paced & high-volume environment
- Ability to troubleshoot and problem solve independently
- Excellent communication skills, both verbal and written
- Ability to work day, evening and weekend hours, based on the needs of daily business operations
- Willingness to travel as needed
BENEFITS & PERKSOur motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
#LI-Hybrid
The expected compensation for this position is:
$80,000.00 USD - $100,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
