Intuit Inc

Lighthouse Communication & Marketing Principal

Intuit Inc • $205K — $277K *
Mountain View, CA 94040In-Person
Enterprise Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years in senior communications, content strategy, or marketing role, preferably in tech or FinTech.
  • Bachelor's degree in marketing, communications, or related field.
  • Proven track record of shaping narrative strategy and influencing business decisions.
  • Ability to write succinctly for executive audiences, crafting content for C-suite and SVP-level leaders.
  • Experience managing GTM storytelling pipelines or customer advocacy programs with measurable impact.
  • Strong cross-functional influence skills, driving outcomes across Marketing, Product, and Comms organizations.
  • Comfortable operating in ambiguity at the executive level.

Responsibilities

  • Define and evolve the executive narrative framework for Lighthouse, briefing 1,200+ leaders weekly.
  • Craft high-stakes executive content for keynotes, panels, and flagship events, advising senior leaders on messaging.
  • Build and manage a strategic pipeline for customer storytelling in Intuit's go-to-market efforts.
  • Own the end-to-end communications strategy for Lighthouse, continuously evaluating and evolving it as needed.
  • Act as a strategic partner to Marketing, aligning with PMM, Brand, Events, and Content teams to embed customer voice into the narrative.

Benefits

  • Competitive compensation package with performance-based rewards.
  • Eligibility for cash bonuses and equity rewards.
  • Comprehensive benefits package, including health and wellness programs.
Full Job Description
About the Role

The Lighthouse program is Intuit's premier customer engagement and advocacy community. This role owns the narrative strategy that determines how that community shows up - inside Intuit at the highest levels of the company, and externally across our go-to-market. You'll shape the story Intuit tells about its customers, influence how customer voice reaches product and GTM decisions, and build the strategic connective tissue between Lighthouse and Intuit's marketing engine.

This is a high-autonomy, high-impact IC role with direct exposure to Intuit's senior leadership. You'll define the communications and marketing strategy for a program that touches every major business unit, and you'll be accountable for translating customer engagement into measurable business value through GTM storytelling, executive communications, and cross-functional influence. You report to the Lighthouse Community Leader.

Responsibilities
What You'll Own

  • Executive Narrative Strategy: Define and evolve the narrative framework that positions Lighthouse across Intuit's senior leadership. Own the weekly executive briefing to 1,200+ leaders, setting the signal on what the program is delivering, what customers are telling us, and where the business should lean in. Shape how customer insight translates into executive attention and action.
  • Executive Communications & Thought Leadership: Craft executive content for high-stakes external moments: keynotes, talking points, customer panels, and flagship events like Intuit Connect. Serve as strategic advisor to senior leaders on messaging, customer context, and narrative positioning. Build the frameworks that make executive storytelling repeatable.
  • GTM Customer Storytelling & Pipeline: Build and manage the strategic pipeline that identifies which Lighthouse customers show up in Intuit's go-to-market and why. Partner with Product Marketing, Brand, and Field Marketing to bring customer stories to life across campaigns, events, and sales enablement. Define the criteria and process for customer selection, and measure the downstream impact of customer storytelling on GTM outcomes.
  • Communications Strategy & Evolution: Own the end-to-end Lighthouse communications strategy and execution, internal and external. Continuously evaluate what's landing, what's not, and where the function needs to evolve as the program scales into new verticals and executive stakeholder needs shift. Build measurement into the work so impact is visible, not assumed.
  • Cross-Functional Influence: Operate as a strategic partner to Marketing, not a service function. Drive alignment across PMM, Brand, Events, and Content teams to embed Lighthouse customers into Intuit's broader narrative. Proactively identify opportunities where customer voice can shape marketing strategy.


Qualifications
What You Bring

  • 7+ years in a senior communications, content strategy, or marketing role, ideally in tech. FinTech experience strongly preferred.
  • Bachelor's degree in marketing, communications, or related field.
  • A track record of shaping narrative strategy, not just executing it. You've defined how organizations talk about their customers and influenced business decisions through that work.
  • Proven ability to write for executive audiences: crisp, high-signal, zero fluff. You've crafted content for C-suite and SVP-level leaders.
  • Experience building and managing GTM storytelling pipelines or customer advocacy programs with measurable impact.
  • Strong cross-functional influence. You know how to drive outcomes through Marketing, Product, and Comms orgs without owning any of them.
  • Comfort operating in ambiguity at the executive level. This role sits at the intersection of customer voice, product strategy, and executive communication.
  • Portfolio or writing samples demonstrating strategic range across executive communications, GTM storytelling, and internal leadership comms.
Nice to Have

  • Experience in customer community, advisory board, or customer marketing programs at scale.
  • Familiarity with B2B SaaS or platform ecosystems.
  • Event production or programming experience (you'll work closely with events, not own them, but fluency helps).
  • A point of view on how customer engagement programs should evolve their communications function as they mature.


Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $205,000 - $277,500
San Francisco Howard Street, CA $205,000- $277,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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