LaunchDarkly

Head of Corporate Marketing

LaunchDarkly$214K — $295K *
US-AnywhereRemote in United States
Enterprise Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years of experience in corporate communications or related leadership roles in high-growth B2B software companies.
  • 5 years of leadership experience in communications organizations across public relations, analyst relations, and social media.
  • Proven track record of developing integrated communications strategies for market positioning and thought leadership.
  • Strong perspective on modern B2B technology companies' influence-building strategies beyond traditional PR.
  • Outstanding storytelling and executive communication skills, especially around technical subjects.
  • Preferred background in developer tools, cloud infrastructure, or AI platforms.
  • Experience in category creation and major market repositioning, preferably with close collaboration with Product Marketing.

Responsibilities

  • Partner with executive leadership to execute corporate narrative.
  • Enhance brand visibility and influence among developers, analysts, and industry leaders.
  • Maintain consistent messaging across all communications and product launches.
  • Establish processes that unify communication efforts around strategic objectives.
  • Identify emerging market trends for LaunchDarkly engagement.
  • Lead a team in Public Relations and Analyst Relations, focusing on impact and quality.
  • Manage thought leadership initiatives for key executives and identify speaking opportunities.

Benefits

  • Opportunity to lead a high-impact communications strategy at a leading B2B software company.
  • Work closely with executive leadership on strategic initiatives.
  • Collaborative team environment with a focus on personal and organizational growth.
  • Engagement with industry influencers and thought leaders across technology sectors.
  • Contributions towards shaping market narratives and influencing industry conversations.
Full Job Description
About the Job:

As Head of Corporate Marketing, you'll lead the team responsible for translating our company strategy into a cohesive market narrative that influences customers, analysts, media, developers, and industry leaders. You'll own our external communications strategy across public relations, analyst relations, social media, and executive communications while partnering closely with Product Marketing, Content Marketing, Demand Generation, and our executive team to ensure every external touchpoint reinforces the same story.

This role is ideal for someone who thinks beyond communications channels and is energized by shaping markets, influencing industry conversations, and building category leadership.
Responsibilities:
  • Partner with executive leadership to operationalize LaunchDarkly's corporate narrative.
  • Increase LaunchDarkly's share of voice and thought leadership across developer and engineering leader audiences technology executives, analysts, and industry influencers.
  • Ensure consistent messaging across communications, product launches, thought leadership, analyst engagements, and executive visibility.
  • Build repeatable processes that align communications efforts around a unified strategic story rather than individual functional priorities.
  • Identify emerging market conversations and flag opportunities for LaunchDarkly engagement..
  • Lead and develop a team of three spanning Public Relations, Analyst Relations, and Social Media, creating a high-performing organization focused on influence, quality, and business impact.
  • Manage thought-leadership programs for the CEO, CTO, SVP of Product and other key executives to position LaunchDarkly leaders as trusted authorities on software delivery, AI, and modern engineering.
  • Identify speaking opportunities, contributed content, media engagements, and strategic platforms that reinforce our market position.
  • Support analyst relations efforts with Gartner, Forrester, IDC, RedMonk, and other key firms by ensuring consistent, accurate messaging on LaunchDarkly's products and differentiation..
  • Define and track communications metrics across share of voice, analyst perception, executive visibility, and market influence and surface insights to inform strategy.
Qualifications:
  • Typically brings 15+ years of experience in corporate communications, product communications, corporate marketing, or related leadership roles within high-growth B2B software companies and 5 years of leadership experience..
  • Demonstrated success building integrated communications strategies that strengthen market positioning, thought leadership, and executive visibility.
  • Experience leading and developing high-performing communications organizations across multiple disciplines, including public relations, analyst relations, executive communications, and/or social media.
  • Strong point of view on how modern B2B technology companies build market influence beyond traditional public relations.
  • Exceptional storytelling, messaging, and executive communication skills, with the ability to translate complex technical concepts into compelling market narratives.
  • (Preferred) Background in developer tools, DevOps, cloud infrastructure, AI platforms, or enterprise software serving technical audiences.
  • (Preferred) Experience supporting category creation, major market repositioning efforts, or new product category launches.
  • (Preferred) Experience partnering closely with Product Marketing and executive leadership to shape corporate positioning and thought leadership.

Specific Requirements:
  • 20% travel required
  • Must be authorized to work in US / Canada (no visa sponsorship / relocation)
  • Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field preferred.

Pay:

Target pay ranges based on Geographic Zones* for Level M4:
  • Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $214,800 - $295,350**
  • Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $193,400 - $265,870**
  • Zone 3: All other US locations - $182,600 - $251,020**

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.

*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

About LaunchDarkly

LaunchDarkly is a software company that provides feature management platform for software development teams. The company's platform allows developers to separate code deployments from feature releases, enabling them to deploy faster, reduce risk, and iterate continuously. LaunchDarkly's customers include Atlassian, IBM, Intuit, and Microsoft. The company was founded in 2014 and is headquartered in San Francisco, California.
Learn more about LaunchDarkly
Size
200 employees
Industry
Founded
2014

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