The RoleAs our Lifecycle Marketing Manager, you'll own the complete customer journey, from the moment someone enters the funnel through activation, continuing to serve retention and expansion efforts. You'll build the programs that convert leads who haven't purchased yet, onboard new customers to first value fast, move self-service users toward higher-value plans, and drive expansion revenue without requiring sales to initiate every conversation. You'll work closely with the broader Go-to-Market team across Marketing, Sales, and Customer Success. You'll also have full access to the LettrLabs platform to power your own programs.
What You Will Own- Own the full customer lifecycle from pre-purchase nurture through activation, retention, and expansion. This role covers the entire journey, not just post-sale.
- Build the conversion framework that connects signups to paid customers. Model the buyer journey, measure conversion rates at each step, and build programs that improve them.
- Design and own onboarding programs that get new customers to first value fast, measurably reducing time-to-activation.
- Build retention and expansion programs that move customers from self-service to higher-value plans and drive upsells reducing sales' dependency on owning every expansion conversation.
- Build audience segmentation frameworks across customer types, verticals, and lifecycle stage to enable relevant, personalized messaging at scale.
- Partner with Customer Success to identify at-risk accounts early and build intervention programs before accounts churn.
- Own lifecycle reporting and attribution. You build programs that influence activation rates, conversion rates, and NRR impact.
- Manage the marketing automation stack for lifecycle execution: HubSpot, customer data, segmentation tools, and the LettrLabs platform itself.
What Success Looks Like- You've mapped the full buyer journey and quantified the value of a signup. The team knows what it costs to acquire a customer and what that customer is worth.
- New customers reach first value faster and time-to-activation drops within your first two quarters.
- Retention rates improve as at-risk signals are caught earlier and intervention programs are in place before accounts churn.
- A documented, automated lifecycle architecture that runs reliably and is easy for the team to extend.
What You Bring- 4-8 years in lifecycle roles in a B2B SaaS environment with ownership of both pre-purchase nurture and post-sale programs (post-sale only or B2C only lifecycle backgrounds will not be considered).
- Experience at a company with both self-service and enterprise product tiers. You understand how to build distinct journeys for different buyer paths and model the value of each.
- Hands-on experience building and managing automated programs in HubSpot, Customer.io, or a comparable marketing automation platform. You build the workflows yourself, not just direct someone else to.
- Demonstrated ability to connect lifecycle programs to revenue outcomes: conversion rates, retention rates, NRR, expansion ARR, or churn reduction.
- Strong segmentation instincts: you know how to use behavioral data, firmographics, and lifecycle stage to send the right message to the right person at the right time.
- Analytical enough to own your own reporting. You can build a dashboard, interpret cohort data, and make program decisions without waiting for a data team.
- Strong written communication: you write clear, on-brand copy for emails and direct mail without heavy editing support.
- Comfortable operating independently in a fast-moving environment where you're building infrastructure that doesn't yet exist.
- Startup plus agency/mature experience. You know what great looks like and how to get there!
Nice to Haves- Experience using direct mail as a lifecycle channel alongside email or curiosity to build that motion from scratch.
- Background in home services, e-commerce, or SMB-focused B2B SaaS audiences.
- Experience with multi-channel attribution and revenue influence modeling.
- Familiarity with product analytics tools to inform lifecycle trigger logic.
LettrLabs USA
$130,000-$150,000 USD
Actual base salary offered will be determined by: experience, skills, and work location. This range is for base salary, our total compensation includes equity and benefits. We welcome you to apply even if your expectations are outside our listed range.
