Are you a seasoned Google Analytics expert with a passion for data and solving complex tracking challenges? If so, this could be the perfect opportunity to join EPAM as a Lead Web Analyst , where your skills in Google Web Analytics tools will drive data-focused solutions for our clients. We are searching for a dedicated professional to deliver data-based recommendations and actionable insights. The analyst should be able to shift working hours to work till 1 PM EST. Responsibilities Define a measurement strategy and work with the product ownership team to establish KPIs for product success Apply creative approaches to implement user behavior tracking for effective data collection Translate business requirements for tracking into detailed specifications for the development team Develop sophisticated end-to-end analytics pipelines spanning web analytics, advertising, and CRM systems Provide data-driven recommendations to enhance clients' online strategies Perform detailed research on various aspects of customers' online strategies Design and execute A/B and MVT tests, including hypothesis formulation, sample size estimation, experiment planning, and reporting Generate insightful automated dashboards Requirements 5+ years of Web Analytics experience Experience in various Google web analytics tools (audit, setup, reporting, API utilization): Google Analytics, Google Tag Manager, Google Data Studio, Google BigQuery Skills in using tag management systems for tag implementation (including custom tags in JavaScript & jQuery) Expertise in creating and explaining dashboards through data visualization tools Knowledge of developing and maintaining Web Analytics project documentation Proficiency in A/B testing Background in EDW systems such as BigQuery, Amazon Redshift, or Snowflake Strong communication skills and ability to explain analytics to non-technical stakeholders English level: B2 and above Nice to have Competency in SQL, R, or Python Knowledge of JavaScript Background in online marketing or product analytics Skills in statistics and data analysis, with the ability to identify trends Qualifications in Marketing, Mathematics, Statistics, or Engineering