Braze

Lead, Technology Partners Product Marketing Manager

Braze$123K — $184K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10+ years in product and/or partner marketing in a B2B technology environment
  • Proficient in go-to-market strategies with technology partners
  • Strong messaging and competitive positioning skills
  • Experienced in creating sales and enablement content
  • Excellent communicator with a knack for presenting to diverse stakeholders

Responsibilities

  • Translate strategic technology partnerships into clear messaging and go-to-market programs
  • Develop and execute joint GTM strategies in alignment with partner leads
  • Drive co-marketing initiatives and collaborate across teams to meet deliverables
  • Create impactful sales enablement materials that ensure field readiness
  • Track and report on the performance of GTM programs to stakeholders

Benefits

  • Equity participation through stock options
  • Flexible paid time off
  • Comprehensive medical, dental, and vision benefits
  • Family-friendly services including fertility support and parental leave
  • Professional development opportunities including annual learning stipends
  • Community engagement initiatives like volunteer weeks and donation matching
Full Job Description
At Braze, Product Marketing sits at the center of how we bring our platform to market-shaping the narratives, positioning, and go-to-market motions that connect what we build to the value our customers feel. As part of our Product Marketing team, you'll own narratives and GTM for the strategic technology partnerships that extend what's possible on our platform. This is a role for a builder and a storyteller: someone energized by turning complex offerings into clear, compelling go-to-market programs, and who thrives working shoulder-to-shoulder with teams across Product, Sales, Partnership, and Marketing to bring them to life. WHAT YOU'LL DO You will translate Braze's strategic technology partnerships into differentiated messaging, joint go-to-market programs, and field-ready assets that ladder up to our core platform narrative. This is an individual contributor role focused on strong PMM craft and cross-functional execution. You'll bring a clear understanding of how go-to-market strategies work with technology platform partners, and you'll work closely with internal cross-functional teams including Product, Partnerships, Sales, and Marketing to take initiatives from messaging through to field readiness. GTM Strategy & Messaging • Develop GTM strategy based on joint business plans for strategic technology partnerships in collaboration with partner leads • Own the messaging architecture for Braze's strategic technology partnerships (e.g., cloud hyperscalers and data platforms), ensuring each partnership ladders up to our core platform narrative and customer engagement story • Translate platform integrations into clear, differentiated value propositions with defined customer use cases and competitive angles • Work with Core Product Marketing to ensure technology partners are reflected accurately in product launches, campaigns, and core messaging GTM Execution & Enablement • Drive joint go-to-market and co-marketing programs with technology platform partners, coordinating timelines and deliverables across internal teams • Drive partner launch motions end-to-end: messaging, packaging, enablement materials, and field readiness • Build and deliver core assets and enablement that actually get used in the field • Track performance and adoption, and report results back to cross-functional stakeholders Cross-Functional Execution • Work closely with Product, GTM Strategy, Sales, Marketing, and Partnership to align on priorities and execute against them • Partner with Sales and the field to support active deals, customer conversations, and positioning What Success Looks Like In your first year, success means: • A repeatable launch and enablement motion for technology platform partnerships, with integrations reflected consistently across launches, campaigns, and core messaging • Trusted, productive relationships across Product, Sales, Partners, Marketing, and Services-you're the person teams pull in early WHO YOU ARE • A storyteller. You turn complex offerings and integrations into clear, differentiated narratives that resonate with buyers and the field alike • A builder. You're comfortable with ambiguity and energized by creating structure, frameworks, and repeatable motions where none existed • A collaborator. You're a sleeves-rolled-up, low-ego operator who brings cross-functional teams along and gets things shipped without direct authority • GTM-fluent. You understand how go-to-market strategies work with technology platform partners and how to execute them in a fast-moving, matrixed organization What You Bring to the Team • 7-10+ years in product and/or partner marketing at a growing B2B technology company, with strong product marketing (PMM) craft at the core • A clear, practical understanding of how go-to-market strategies work with technology platform partners, including joint GTM programs, co-marketing motions, and integration launches • Strong PMM fundamentals: messaging frameworks, competitive positioning, narrative development, and the ability to translate complex offerings and integrations into clear, buyer-ready stories • Experience marketing technology platform partnerships (e.g., cloud hyperscalers, data platforms, and the broader SaaS/martech ecosystem) • Experience building sales and enablement content-solution briefs, battle cards, decks, playbooks-that gets adopted and used by the field • A proven ability to work closely with cross-functional teams and execute without direct authority, navigating a matrixed organization to get things shipped • Excellent communicator, comfortable presenting to internal stakeholders and partners Nice to Have • Experience in customer engagement, marketing technology, CDP, or adjacent data/SaaS categories For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $123,000 and $184,000/year, with an expected On Target Earnings (OTE) between $142,000 and $211,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company. #LI-Hybrid WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as: • Competitive compensation that may include equity • Retirement and Employee Stock Purchase Plans • Flexible paid time off • Comprehensive benefit plans covering medical, dental, vision, life, and disability • Family services that include fertility benefits and equal paid parental leave • Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend • A curated in-office employee experience, designed to foster community, team connections, and innovation • Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching • Employee Resource Groups that provide supportive communities within Braze • Collaborative, transparent, and fun culture recognized as a Great Place to Work®

About Braze

Braze is a customer engagement platform that delivers messaging experiences across push, email, in-app, and more. The company's platform is designed to help brands create personalized and relevant messaging experiences for their customers. Braze was founded in 2011 and is headquartered in New York, New York.
Learn more about Braze
Size
1,000 employees
Market Cap
$2.4 billion
Industry
Founded
2011
NASDAQ

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