Lead, Social Media

DualEntry

$160K — $210K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years experience managing social media for startups or founders
  • Strong familiarity with founder and SaaS communities
  • Exceptional short-form writing skills
  • Proven speed in content creation over perfection
  • Robust work ethic with readiness to operate outside business hours

Responsibilities

  • Own and manage social media channels to drive engagement
  • Create timely and impactful content that resonates with finance audiences
  • Collaborate directly with Founders to amplify their messaging
  • Measure and analyze social media success metrics
  • Engage with relevant online communities to enhance brand awareness

Benefits

  • Significant equity ownership in a leading AI company
  • Early-stage involvement with growth opportunities
  • Direct influence on product direction
  • High-speed, high-trust work environment
  • Access to medical, dental, and vision insurance
  • Mental health support through Talkspace
  • 401(k) retirement plan with employer contributions
  • Flexible PTO policy, including 27 days off
  • Learning and development budget for professional growth
  • Collaborative in-office culture with team events and amenities
Full Job Description
Location: New York City HQ, 7 World Trade Center

Where you'll create impact

You'll own the channels where finance and startup people love coming to. And you'll move faster than the incumbents.
  • The reply that gets 500 likes because you posted it 10 minutes after the moment happened
  • The video you shot on your phone this morning that founders are sharing with their teams
  • The subreddit thread where someone's complaining about NetSuite and you're already there with the answer

You'll work directly with the Founders to amplify their voice across X, LinkedIn, and the communities where it matters. You'll measure success in engagement, follower growth, and the number of finance leaders who know DualEntry because they saw you in their timeline.

What sets you up for success
  • 3+ years running social for a startup, creator, or founder.
  • You live on founder and SaaS internet. You know what's happening today without being told.
  • Native short-form writing instincts. First line does 80% of the work.
  • Speed over perfection. You'd rather post and adjust than wait for approval.
  • Hardcore work ethic. Social doesn't respect business hours.

Nice to have: fintech, accounting, or B2B SaaS familiarity • your own newsletter, podcast, or side project • community-building experience • paid social experience • a background that's more "extremely online operator" than "agency social media manager"

Why you'll thrive here
  • Significant equity ownership in one of the top AI companies in the world
  • You're joining early and will grow with DualEntry
  • Your feedback shapes the product directly
  • High-speed, high-trust environment with high expectations
Meet the Marketing Team
  • Jan made sure we were the ones being understood. Owned marketing messaging, positioning, and voice. Redesigned the DualEntry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness
  • Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!
  • George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.
  • Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.


Compensation & Benefits
  • Equity: $50,000 - $75,000
  • Base Salary: $160,000 - $210,000
  • Medical, dental & vision insurance
  • One Medical membership
  • Mental health support (Talkspace)
  • Fertility & family-building support (Kindbody)
  • Virtual healthcare (Teladoc Health)
  • 401(k)
  • Commuter benefits
  • Learning & development budget for courses, certifications & language learning
  • Unlimited AI tokens
  • AI skills development & enablement
  • Visa & permanent residence sponsorship
  • Relocation support for employees moving to New York
  • Flexible PTO (27 days, including public holidays)
  • Collaborative, in-office culture with no bureaucracy
  • Snacks, drinks, team events & more

We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come.

Jan Abaza, Founding Product Marketing Manager

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