This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.

The Lead Product Marketing – Home Internet& Converged role will leadstrategy, planningand execution of marketing initiatives that drive customer acquisition, retention and growth of AT&T’sHome Internet portfolio spanning Fiber and Fixed Wireless.The role will identify new growth opportunities, develop integrated marketing strategies, and collaborate across the organization to bring innovative offerings and experiences to market that strengthen AT&T's customer value proposition.

Key Responsibilities

• Leadthe creation ofintegrated marketing strategiesaligned with business objectives, brand positioning, and customer needs, focusing on AT&T’sHome Internet portfolio(Fiber andFixed wireless).

• Lead cross-functional efforts to bring customer-centric initiatives to market, ensuring alignment across key stakeholders.

• Develop integrated marketing plans and go-to-market strategies that maximize customer engagement and business impact.

• Monitor market trends, customer needs, competitive activity, and performance results to identify growth opportunities and optimization recommendations.

• Create compelling positioning, messaging, and customer narratives that communicate the value of partnerships and customer benefits.

• Partner with internal and external stakeholders to deliver seamless customer experiences and drive program success.

• Use data-driven analysis to provide insights that guide product development and marketing strategies.Analyze, interpret, and communicate business performance, customer insights, and marketing results.

• Develop executive-ready recommendations and present strategic opportunities to leadership.

• Manage multiple initiatives simultaneously in a fast-paced, highly collaborative environment.

• Establish success metrics, measurement frameworks, and reporting to evaluate theimpact ofinitiatives, translating performance insights into actionable recommendations and optimization opportunities.

Qualifications

• Marketing, customer engagementacquisition, or business development experience preferred.

• Strong strategic thinking and ability to identify opportunities for growth and customer value creation.

• Proven ability to build relationships and influence across diverse stakeholder groups.

• Highly motivated self-starter with a bias for action.

• Experience leading complex, cross-functional initiatives.

• Strong analytical and problem-solving skills.

• Experience building new programs, processes, or initiatives from the ground up.

• Ability to simplify complex information into clear business recommendations.

• Strong written, verbal, and presentation skills.

• Comfortable presenting to senior leadership.

• Strong PowerPoint and Excel skills.

• Bachelor's degree in Marketing, Business, Communications, or related field.

Principal Functional Skills / Competencies

• Marketing Strategy2 Execution

• Partnership Strategy & Relationship Management

• Customer Acquisition & Retention Strategy

• Loyalty & Engagement Marketing

• Integrated Marketing Planning

• Cross-Functional Leadership

• Executive Communication

Supervisor:

No

Our Lead Product Marketing earns between$143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage

• 401(k) plan

• Tuition reimbursement program

• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

• Paid Parental Leave

• Paid Caregiver Leave

• Additional sick leave beyond what state and local law require may be available but is unprotected

• Adoption Reimbursement

• Disability Benefits (short term and long term)

• Life and Accidental Death Insurance

• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

• Employee Assistance Programs (EAP)

• Extensive employee wellness programs

• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,

• AT&T internet (and fiber where available) and AT&T phone

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If youre ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!