Lead Product Manager, Ads

AirOps

$150K — $180K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of product management experience, particularly in launching new products.
  • Direct experience in growth, digital advertising, or related technologies.
  • Proven ability to develop products from ambiguous customer needs.
  • Strong analytical capabilities for data-driven decision-making.
  • Experience in engaging with senior-level customers for product insights.
  • Ability to collaborate closely with engineering and design teams throughout product lifecycle.
  • Hands-on experience with AI tools like Claude Code or similar.

Responsibilities

  • Set the vision and strategic roadmap for AirOps' AI Ads product.
  • Engage directly with customers to identify their challenges and decision-making processes.
  • Drive product ideas from initial discovery through to launch using iterative methods.
  • Define and measure product success through customer behavior and commercial metrics.
  • Lead cross-functional teams, making decisions on project scope and priorities.

Benefits

  • Equity in a fast-growing startup.
  • Competitive benefits package tailored to your location.
  • Flexible time off policy.
  • Parental Leave.
  • Access to a fun-loving, fast-paced team environment.
Full Job Description
About the role
AirOps is building a new product line around AI Ads. As Lead Product Manager, AI Ads, you will own the product strategy and execution from early discovery through launch and growth. You will partner closely with the Head of AI Ads, who will bring domain expertise and channel experience. You will turn those inputs and direct customer insights into a focused roadmap and a product that can scale.

What you'll own
  • Set the product strategy and roadmap for AirOps' AI Ads product.
  • Work directly with customers to understand their problems and how they make decisions.
  • Take ideas from discovery through launch, using prototypes and early releases to learn quickly.
  • Define how success will be measured and use customer behavior, product data, and commercial results to guide decisions.
  • Lead cross-functional execution and make clear calls on scope, sequencing, and tradeoffs.


What you'll bring
  • 6+ years of product management experience, including ownership of a zero-to-one product or major new product area.
  • Direct experience in growth, digital advertising, ad tech, marketing technology, measurement, or a related field.
  • A record of turning unclear customer problems into products that people use and pay for.
  • Strong analytical skills and comfort making decisions from incomplete data.
  • Experience working directly with senior customers and translating what you learn into product priorities.
  • The ability to work closely with engineers and designers from early discovery through launch.
  • A hands-on approach to prototyping and modern AI tools such as Claude Code, Cursor, or similar products.
  • Clear written and verbal communication, strong judgment, and low ego.


Nice to haves
  • Experience as a founding PM, founder, or early product hire.
  • Familiarity with AI search, AEO, or the relationship between paid and organic growth.
Our Guiding Principles
  1. Extreme Ownership
  2. Quality
  3. Curiosity and Play
  4. Make Our Customers Heroes
  5. Respectful Candor
Benefits
  • Equity in a fast-growing startup
  • Competitive benefits package tailored to your location
  • Flexible time off policy
  • Parental Leave
  • A fun-loving and (just a bit) nerdy team that loves to move fast!

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