Lead Product Manager, Ads

AirOps

$150K — $180K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years product management experience, with direct ownership of a zero-to-one product or a significant new product area.
  • Experience in growth, digital advertising, ad tech, marketing technology, measurement, or a related field.
  • Proven history of transforming vague customer issues into viable, monetizable products.
  • Strong analytical abilities for data-driven decision making, even with incomplete information.
  • Experience engaging with senior customers to inform product prioritization.
  • Ability to collaborate closely with engineers and designers throughout the product development process.
  • Hands-on with prototyping and modern AI tools (e.g., Claude Code, Cursor).
  • Excellent communication skills with strong judgment and a humble approach.

Responsibilities

  • Set the product strategy and roadmap for AirOps' AI Ads product.
  • Engage directly with customers to uncover their challenges and decision-making processes.
  • Guide ideas from early discovery to product launch through prototyping and rapid iterations.
  • Establish success metrics and utilize customer behavior, product data, and commercial outcomes for decision-making.
  • Lead cross-functional teams, making strategic decisions on product scope, sequencing, and tradeoffs.

Benefits

  • Equity in a fast-growing startup.
  • Comprehensive benefits package customized for your location.
  • Flexible time off policy.
  • Parental leave offered.
  • Join a fun, slightly nerdy team committed to rapid progress.
Full Job Description
About the role
AirOps is building a new product line around AI Ads. As Lead Product Manager, AI Ads, you will own the product strategy and execution from early discovery through launch and growth. You will partner closely with the Head of AI Ads, who will bring domain expertise and channel experience. You will turn those inputs and direct customer insights into a focused roadmap and a product that can scale.

What you'll own
  • Set the product strategy and roadmap for AirOps' AI Ads product.
  • Work directly with customers to understand their problems and how they make decisions.
  • Take ideas from discovery through launch, using prototypes and early releases to learn quickly.
  • Define how success will be measured and use customer behavior, product data, and commercial results to guide decisions.
  • Lead cross-functional execution and make clear calls on scope, sequencing, and tradeoffs.


What you'll bring
  • 6+ years of product management experience, including ownership of a zero-to-one product or major new product area.
  • Direct experience in growth, digital advertising, ad tech, marketing technology, measurement, or a related field.
  • A record of turning unclear customer problems into products that people use and pay for.
  • Strong analytical skills and comfort making decisions from incomplete data.
  • Experience working directly with senior customers and translating what you learn into product priorities.
  • The ability to work closely with engineers and designers from early discovery through launch.
  • A hands-on approach to prototyping and modern AI tools such as Claude Code, Cursor, or similar products.
  • Clear written and verbal communication, strong judgment, and low ego.


Nice to haves
  • Experience as a founding PM, founder, or early product hire.
  • Familiarity with AI search, AEO, or the relationship between paid and organic growth.
Our Guiding Principles
  1. Extreme Ownership
  2. Quality
  3. Curiosity and Play
  4. Make Our Customers Heroes
  5. Respectful Candor
Benefits
  • Equity in a fast-growing startup
  • Competitive benefits package tailored to your location
  • Flexible time off policy
  • Parental Leave
  • A fun-loving and (just a bit) nerdy team that loves to move fast!

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