AT&T

Lead Market Development

AT&T • $128K — $215K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree (BS/BA) preferred
  • 5+ years of relevant experience
  • Certification required in specific areas
  • Proven track record in product design and development
  • Strong analytical skills for market research and data analysis

Responsibilities

  • Develop and execute short- and long-term market growth strategies
  • Lead product design and new product development initiatives
  • Manage strategic initiatives and programs for product launches
  • Establish and manage strategic partnerships and alliances
  • Conduct market research and provide data analytics for decision-making
  • Ensure compliance with regulations and collaborate cross-functionally

Benefits

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • At least 23 days of vacation and 9 holidays annually
  • Paid Parental and Caregiver Leave
  • Adoption Reimbursement
  • Disability Benefits (short and long term)
  • Life and Accidental Death Insurance
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts on AT&T services
Full Job Description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered


Overall Purpose:
Identify and capitalize on new business opportunities by conducting market research, creating strategic alliances and partnership programs, and developing strategies to expand distribution and drive business growth. This role will also be responsible for contributing to and leading product design and new product development initiatives, including the successful delivery and commercialization of new products to market.

Key Roles and Responsibilities:
Typical tasks may include, but are not limited to, the following:

•Strategic Planning and Execution:Develop and execute comprehensive short- and long-term strategies to drive market growth, penetration, and achievement of business objectives, including specific initiatives for new and existing products, services, and verticals. Apply demonstrated experience in product design and new product development to support the successful delivery of innovative products to market.

•Product Design and New Product Development:Lead and/or contribute to the design, development, and delivery of new products from concept through commercialization. Apply a proven history of developing and successfully bringing new products to market, ensuring alignment with customer needs, market opportunities, business objectives, and organizational capabilities.

•Program and Project Management:Lead the design, implementation, and analysis of strategic initiatives and programs, including launch and communication plans at the national and market levels, ensuring alignment with market and business needs. Manage cross-functional activities associated with bringing new products and initiatives to market.

•Partnership and Alliance Management:Establish, nurture, and manage strategic partnerships and alliances, negotiating engagement terms to enhance market presence, drive revenue, and support mutual goals, while continuously assessing partner needs and business drivers.

•Market Research and Analysis:Conduct thorough market research and provide detailed data analytics to inform strategic decision-making, optimize market strategies, and improve program effectiveness, including competitive analysis, customer insights, and market trends.

•Compliance and Collaboration:Ensure compliance with applicable regulations and collaborate cross-functionally with marketing, operations, technical, and other key teams to drive results, innovation, and successful product delivery.

Job Contribution:

An experienced professional recognized as an expert who creatively resolves complex issues through broad and in-depth knowledge and expertise. Leads significant projects with strategic autonomy and influences executive decision-making. The ideal candidate will bring demonstrated experience in product design and a proven track record of developing, delivering, and successfully bringing new products to market. This individual will mentor less experienced staff, implement long-term plans that impact the organization, and frequently collaborate with senior leadership.

Supervisor:No

Education/Experience: Bachelor27s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead Market Development jobs earn between $128,400.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Atlanta, Georgia, Dallas, Texas

Salary Range:

$128,400.00 - $215,800.00

About AT&T

Cricket Wireless is a U.S.-based company that offers prepaid wireless voice, text, and data services. Cricket Wireless was founded in 1999 by Leap Wireless International, Inc. Currently, it operates as a subsidiary of AT&T Inc.

AT&T Careers

Joining AT&T means becoming part of a global team known for driving innovation and leading the telecommunications industry. It's an opportunity to grow your career at one of the most diverse and resource-rich companies in the world. Work You'll Do At AT&T, we're not just about phone lines and data plans. We're about connecting people and fostering relationships. As a member of our team, you'll help deliver cutting-edge solutions across various sectors, ensuring that our services are not only available but also transformative. Lead with Innovation Embrace a role at AT&T where technology meets creativity. Our professionals lead the market in developing and deploying technology solutions that transform how people communicate and do business. We are pioneers in creating new paths for technology, with a focus on sustainable and responsible innovation. Join a Diverse and Inclusive Team AT&T is committed to diversity and inclusion, ensuring that all employees can thrive. We are proud to offer diversity training and leadership programs that empower our team members to grow professionally and personally. Our culture is one of inclusivity, where every voice is heard and valued. Explore Job Opportunities Whether you're looking for an entry-level position or a more senior role, AT&T offers a range of job opportunities across various fields. From engineering to marketing, our team is composed of skilled professionals who are leaders in their respective areas. Internship Programs Kickstart your career with an AT&T internship. Gain hands-on experience, work on real projects, and learn from leaders in the industry. Our internships provide a robust platform for learning and growth, helping you build skills that are crucial for future success. Benefits and Growth AT&T is dedicated to the growth and development of its employees. We offer comprehensive benefits, including health care, retirement plans, and continuous professional development opportunities. With resources like career coaching and resume workshops, we support your journey every step of the way. Networking and Professional Development Expand your professional network within AT&T through various networking events, mentorship opportunities, and collaborative projects. Our focus on career development is designed to help you reach your professional goals, enhancing your skills and preparing you for leadership roles. Stay Connected Join Our Team Discover the career you've always wanted by exploring the open positions at AT&T. We are constantly on the lookout for passionate, innovative, and driven individuals to join our team. Check out our current job listings and find where your skills and interests align with our needs. Keep Up to Date Stay informed with the latest career tips, company news, and industry insights—all from the professionals who are part of our team. AT&T is a place where you can make an impact, leading the way in the telecommunications industry. Job Alert Emails Customize your experience by signing up for job alerts that match your career preferences. Stay ahead of the curve and be the first to know about exciting and rewarding opportunities at AT&T. At AT&T, your career is poised for success, equipped with the right tools, culture, and team to make it happen. Join us and be part of a company that values innovation, leadership, and a diverse workforce.
Learn more about AT&T
Size
203,000 employees
Market Cap
$131.2 billion
Industry
Net Income
-$5.1 billion
Founded
1983
5 Year Trend
+0.6%
Revenue
$171.7 billion
NASDAQ

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