Lead Growth Marketer

Valerie Health

$110K — $180K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5+ years in a B2B growth or demand generation role
  • Experience with multiple growth channels including SEO and LinkedIn
  • Strong problem-solving skills using data analysis
  • Excellent written communication for outreach and campaigns
  • Curiosity about AI and technology
  • Ability to work quickly and focus on outcomes over processes

Responsibilities

  • Drive lead generation across multiple channels
  • Run effective email and LinkedIn campaigns
  • Plan and execute lead-generating webinars
  • Manage pre-event outreach and ROI for conferences
  • Oversee paid advertising campaigns and optimization
  • Build dashboards for pipeline analysis
  • Develop workflows and automations for efficiency

Benefits

  • Medical, dental, vision plans
  • 401(k) retirement plan
  • Paid time off and flexible work arrangements
  • Opportunity to work with senior leadership
  • Daily lunch provided in the office in San Francisco
Full Job Description
About the Role

Valerie is in a hypergrowth phase, and we are building the marketing function from the ground up. You will be one of the first hires, working with high autonomy and responsibility. When people hear what Valerie does and use our products, they love it. The challenge isn't persuasion, it's reach. This role exists to solve that.

We need a Senior Growth Marketer to own lead generation and pipeline growth. You will generate qualified leads through every channel at your disposal - SEO/GEO, the website, email and LinkedIn campaigns, webinars, conferences, advertising, and more - and turn those into a repeatable engine that feeds our sales team.

This is not a role where you inherit a playbook. You will figure out what works, double down on it, and move fast. Some channels are already producing: conferences, webinars, and LinkedIn are converting well. Others need to be built from scratch. You will work closely with the Head of Marketing, our sales team, and external agencies.

What matters most for this role is how you think and work. You are analytically rigorous: you structure problems, use data to make decisions, and build systems that scale. You are relentlessly resourceful: when something doesn't work, you don't flag it, you fix it. You are creative about solving growth problems, and you move fast enough that learning happens through doing, not planning. Essentially, you get sh*t done. Prior marketing titles matter less than whether you can look at a challenge, figure out how to crack it, and execute.

What You'll Do
  • Own Lead Generation. Drive qualified leads across all channels - SEO/GEO, website, email, LinkedIn, webinars, conferences, and paid advertising - and continuously optimize conversion at every stage of the funnel.
  • Campaigns. Run email and LinkedIn campaigns that drive meetings and pipeline. Design the sequences, write the copy, measure the results.
  • Webinars. Plan and execute webinars as a lead generation channel, from topic selection to promotion to post-event follow-up.
  • Conferences. Manage conference strategy alongside the Field Marketing Manager, with responsibility for pre-event outreach and ROI analysis.
  • Paid Advertising. Work with our external partners or manage directly on paid campaigns, A/B message testing, and performance optimization.
  • Reporting. Build the dashboards that let us understand what's generating pipeline and what's not.
  • GTM Systems. Help build the workflows and AI-powered automations that let a small team operate at the pace of a much larger one.
About You

You might come from growth marketing, demand gen, revenue marketing, or a generalist role at a high-growth startup. You might have started in sales, consulting, or ops and moved into marketing because you're drawn to the problem-solving side of driving growth. Your background matters less than how you think and work.

What we're looking for
  • 3-5+ years of experience in a fast-paced B2B environment in a Growth, Demand Gen, or related Marketing role.
  • Demonstrated experience across at least two or more growth channels, including SEO/GEO, LinkedIn, email, events (webinars and conferences), paid search, and partner programs
  • A problem-solver who uses data. You break down complex problems, figure out how to crack them, and measure whether it worked.
  • Excellent written communication. You can write outreach copy, campaign messaging, and landing page content that converts.
  • Intellectual curiosity about AI and technology. You should be excited about learning our platform and talking about it credibly.
  • You move fast, ship work, and care about outcomes over process.

Bonus if you have experience with Hubspot and healthcare/enterprise B2B. But what matters most is that you are sharp, high-energy, and relentless about generating results.

Compensation & Benefits
  • $110,000-$180,000 base salary plus meaningful equity in an AI-native, high-growth startup
  • Medical, dental, vision, 401(k), and PTO
  • Work directly with senior leadership and some of the most innovative healthcare groups in the country
  • San Francisco: Daily lunch provided in the office

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