Lead, Event Marketing

DualEntry

$150K — $200K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in community, events, or marketing (B2B SaaS preferred)
  • Experience managing a Slack or similar community
  • Demonstrated ability to maintain community engagement
  • Organized and self-directed, with comfort in ambiguity
  • Strong communication skills with senior finance professionals

Responsibilities

  • Own and grow the Slack community for senior finance professionals
  • Be the approachable face of DualEntry to the community
  • Plan and execute events such as webinars and roundtables
  • Collaborate with marketing and sales to drive pipeline through community efforts
  • Translate community insights into actionable content and product feedback

Benefits

  • Full medical, dental, and vision insurance coverage
  • One Medical annual membership
  • Commuter benefits
  • 401(k) benefits
  • Learning and development budget for professional courses
Full Job Description
Where You'll Create Impact
  • Own and grow our Slack community for CFOs, Controllers, and senior finance operators - keep it active, high-quality, and well-moderated
  • Be the face of DualEntry to the community - approachable, human, first point of contact
  • Plan and run events end to end (roundtables, panels, webinars, meetups) - topic, speakers, logistics, promotion, follow-up
  • Partner with marketing, product, growth, and sales so community and events drive real pipeline, not just engagement
  • Turn community insights into input for content, events, and product decisions


What sets you up for success
  • Hardcore work ethic and high agency
  • 3+ years in community, events, or marketing (B2B SaaS a plus)
  • Experience managing a Slack or similar community, and what keeps one healthy
  • Organized, self-directed, comfortable with ambiguity
  • Confident communicating with senior finance professionals


Meet the Marketing Team
  • Jan - In a space where everyone's shipping fast, Jan made sure we were the ones being understood. Owned marketing messaging, positioning, voice, and the website: putting DualEntry's POV at the center of everything we put out. Owned marketing messaging, positioning, and voice. Redesigned the DualEntry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness
  • Ana took the lead and owned the community and events at DualEntry from end to end. 500+ attendees across 15+ events in 6 months. Dinners, roundtables, poker night. She launches two new series: bi-weekly live demos and CTRL AI, built with partners and customers.
  • George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.
  • Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.


Compensation & Benefits
  • Equity: $50,000 - $75,000
  • Base salary: $150,000 - $200,000
  • Full medical, dental & vision insurance coverage
  • One Medical annual membership
  • Commuter benefits
  • 401(k) benefits
  • Learning & development budget for courses, certifications, and language learning
  • On-site team culture - high collaboration, no bureaucracy
  • In-office perks: snacks, drinks, team events and more

"We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come"

Jan Abaza, Founding Product Marketing Manager at DualEntry

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