Position SummaryAs part of the Commercial Product and Experience organization, the Lead Director, Product Execution role is responsible for driving growth of individual products within the portfolio through new sales and buy-up expansion across existing clients, within an assigned national account territory.
This role serves as the bridge between product strategy and field execution, ensuring offerings are effectively positioned, understood, and adopted across markets, segments, and distribution channels.
The ideal candidate combines strong commercial acumen, product expertise, and field engagement experience to accelerate revenue growth, improve market penetration, and enhance customer value realization.
The position may be remote or hybrid anywhere in the US depending on candidate location and commute to a hub location. Key ResponsibilitiesDrive Product Growth (New + Buy-Up Sales)- Own sales performance for assigned products, including:
- New logo sales
- Buy-up / upsell within existing customers
- Partner with assigned national account sales and account teams to:
- Identify target accounts and segments
- Develop product-specific sales strategies and growth plans
- Support pipeline development and deal advancement, including participation in client and broker discussions
Enable National Account Sales & Distribution- Equip sales teams, brokers, and consultants with:
- Clear value propositions
- Competitive positioning
- Client-ready messaging and materials
- Delivery and support:
- Sales training
- Product education sessions
- Market-facing presentations
- Translate complex product features into simple, client-relevant benefits
Market & Customer Insights- Maintain deep understanding of:
- Market dynamics and competitive landscape
- National account buyer needs
- Gather voice-of-customer insights through:
- Broker and consultant engagement
- Client meetings and feedback loops
- Provide insights to product management team to refine positioning, pricing, and packaging
Performance & Growth Management- Track and manage key performance indicators:
- Sales (new + buy-up)
- Conversion rates
- Revenue growth
- Adoption / penetration rates
- Identify performance gaps and implement targeted growth actions
- Provide regular reporting and insights to leadership
Business Case & Strategy Input- Contribute to:
- Business cases
- Product enhancements
- Market expansion strategies
- Provide field-driven input into product roadmap and prioritization
- Ensure offerings align with customer demand and commercial viability
Qualifications- 10+ years of experience in field sales leadership, product strategy, commercial product roles, sales enablement, business development, account growth, or related market-facing roles
- Experience supporting revenue growth through product positioning, sales strategy, market execution, or expansion within existing accounts
- Strong understanding of payor-focused products, healthcare solutions, or related commercial market segments
- Experience working in close partnership with sales teams and product leaders in a matrixed environment
- Strong written and verbal communication skills, including confidence supporting external client and broker discussions
- Ability to translate product direction into commercially relevant messaging and practical sales execution
- Strong organizational judgment, prioritization, and follow-through in high-visibility, market-facing work
- Ability to operate independently and influence decisions without formal authority
Success Profile (What "Great" Looks Like)- Products achieve targeted new sales and buy-up growth
- Sales teams are confident and effective selling the product
- Clear, differentiated positioning resonates with clients and brokers
- Strong feedback loop between market and product teams
- Measurable improvement in penetration, conversion, and revenue
Education- Bachelor's degree preferred/specialized training/relevant professional qualification.
Pay RangeThe typical pay range for this role is:
$100,000.00 - $231,540.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.
Great benefits for great peopleWe take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
Additional details about available benefits are provided during the application process and on Benefits Moments.
We anticipate the application window for this opening will close on: 09/10/2026
