Job Family
Marketing - General

Job Description Summary
Leads channel marketing and communications strategies to drive growth, engagement, and trust across the Canadian market, developing integrated, culturally relevant campaigns for both English- and French-speaking audiences with appropriate regulatory awareness. Partners closely with Digital Experience and Reputation Management teams to deliver cohesive, localized materials that strengthen the brand and support the WFG field. Serves as a key link between strategy and execution, ensuring communications are effective, market-appropriate, and aligned to the unique needs of Canadian audiences.

Job Description

Responsibilities

• Lead the development and execution of channel marketing strategies for Canada that support business growth, agent engagement, customer experience, and brand trust.
• Build integrated annual and campaign-based marketing plans with key performance indicators that are tailored to Canadian markets. Assist in marketing program budget management.
• Lead communications planning for Canadian audiences across email, newsletters, portal content, field communications, campaigns, and launch messaging.
• Create communications strategies that support business initiatives, product launches, field enablement, and digital changes.
• Plan and manage marketing campaigns that drive awareness, engagement, adoption, and trust in Canada. Work with creative, compliance, translation, operations, and business stakeholders to ensure timely and effective execution.
• Collaborate closely with Digital Experience teams to ensure Canadian needs are reflected in digital journeys, platform content, user experience, and online communications. Partner with Reputation Management teams to align proactive brand-building and trust-based messaging for the Canadian market.
• Ensure all marketing and communication materials are culturally appropriate for Canada and not simply translated. Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed.
• Support bilingual execution for English and Canadian French speaking audiences, ensuring quality, consistency, and sensitivity to local language norms.
• Serve as a marketing lead for the Canadian market, bringing forward insights, opportunities, and risks to meet organizational goals and drive team success. Serve as an internal escalation point for campaign related issues.
• Track and report on channel, campaign, and communication performance in Canadian markets, share insights, issues, and opportunities to refine strategy based on data and feedback.

Qualifications

• University degree in Marketing, Communications, Business or equivalent experience
• Seven years of experience in channel marketing, integrated marketing, communications, or regional market leadership
• Thorough understanding of traditional and digital platforms
• Experience developing and executing marketing strategies for Canadian audiences. Strong understanding of localization, cultural adaptation, and bilingual content development
• Excellent communication (oral and written) skills and relationship building skills to collaborate and influence cross-functionally with digital, brand, communications, compliance, and reputation-related teams to develop and execute digital campaigns and complex projects. Sound judgment in balancing brand, market needs, compliance, and speed to market
• Creative thinker with technical acumen to design campaigns that optimize the use of marketing platforms
• Organizational skills to effectively lead multiple complex initiatives across matrixed teams and priorities in a fast-paced environment. Adaptability to change. High attention to detail and commitment to quality

Preferred Qualifications

• Familiarity with content management, workflow and other marketing tools such as email engagement, marketing operations, CMD, CRM, DAM, and Workflow
• Experience working across English and Canadian French communications environments. Bilingual proficiency. Fluent (oral and written) in Canadian French and English to complete required job duties and communicate with a diverse agent and employee base. Expected to effectively communicate with WFGIA in English, as management located in Ontario and in the US, for daily/frequent communications
• Experience with change management
• Experience in regulated industries such as financial services, insurance, managing general agent or distribution-based business models

Working Conditions

• Office environment
• Occasional travel (
• Travel as needed for meetings
• Overnight and weekend stays may be necessary
• Valid driver's license and vehicle required

Compensation

The Salary for this position generally ranges between $94,000.00 - $110,000.00 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

This job description is not a contract of employment nor for any specific job responsibilities. Managers may assign other duties and responsibilities as needed. In the event an employee or applicant requests or requires an accommodation to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request.

What We Offer

For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees.

Compensation Benefits

• Competitive Pay
• Bonus for Eligible Employees

Benefits Package

• Pension Plan
• 401k Match
• Employee Stock Purchase Plan
• Tuition Reimbursement
• Disability Insurance
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employee Discounts
• Career Training & Development Opportunities

Health and Work/Life Balance Benefits

• Paid Time Off starting at 160 hours annually for employees in their first year of service.
• Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
• Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
• Parental Leave - fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
• Adoption Assistance
• Employee Assistance Program
• Back-Up Care Program
• PTO for Volunteer Hours
• Employee Matching Gifts Program
• Employee Resource Groups
• Inclusion and Diversity Programs
• Employee Recognition Program
• Referral Bonus Programs