About the role

We're seeking a Lead Brand Designer to elevate our brand across every touchpoint.

In this role, you'll be responsible for refining and expanding our brand guidelines while ensuring their seamless implementation across 360° experiences. You have a deep understanding of design systems and cohesive branding, but what sets you apart is your passion for creative storytelling - we want a craftsperson obsessed with the "Why?"

Collaboration is at the heart of this role as you will work closely with other creative partners, contributing your expertise, and helping shape a brand that resonates consistently and meaningfully.

This is a role for someone comfortable with ambiguity, high ownership, and helping build structure as the team continues to grow.

Key Responsibilities

• Develop and maintain comprehensive brand guidelines to ensure consistency across all touchpoints.
• Define and evolve the brand identity, ensuring it reflects our vision and values.
• Lead graphic design initiatives across digital and physical channels.
• Oversee type design, ensuring typography supports the brand's voice and storytelling.
• Collaborate with motion designers on motion graphics and animation.
• Conceptualise and execute campaign design that engages and inspires audiences.
• Build immersive brand worlds that elevate the overall experience.
• Shape the UX vision to align with brand principles across products.
• Support product launches with cohesive design systems and assets.
• Drive web design projects, ensuring visually compelling and functional experiences.
• Lead digital editorial design, including content layouts and visual storytelling.

What We're Looking For

• Lead-level experience either; In-house at a fast-paced, high-growth tech company, and/or, Studio experience from renowned agencies such as Collins, Uncommon, JKR, Pentagram (or hands-on experience at small, high-impact studios)
• Proven track record of building and maintaining trend-leading brands.
• A growth mindset with a curiosity to learn, iterate, and improve continuously.
• Comfort with ambiguity and a DIY, roll-up-your-sleeves culture, while maintaining high design standards.
• User-obsessed approach, ensuring design decisions are informed by audience needs.
• Ability to lead by example, elevating the design output of the entire team.
• Fluent in the language of product design, bridging brand and product experiences seamlessly.

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles.
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can't fight for the world's financial health if we're not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We're a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid.

Other Benefits

• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 6% employer-matched pension in the UK / 401k matching in the US
• Medical Insurance, Dental and Vision care
• Generous Parental Leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• And many more!

Welcoming Everyone!

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there's anything we can do to accommodate your specific situation, please let us know.

Download Our Testflight

App access for people in the UK & Europe: If you are an iOS user, please use this link to sign up to our TestFlight version of the app, so you can have a play around with the functionality and features: https://testflight.apple.com/join/fDG9hWng

Compensation range

• United States: $130,000 - $160,000 gross annually*
• Other locations: Compensation will be discussed during the interview process

*Final compensation will be determined based on the candidate's qualifications, skills, and previous experience