About the roleWe're looking for a Creative Director to lead the creative vision across Cleo - from brand identity and campaign ideas to the performance creative that runs across our paid channels every week.
This is a senior, hands-on leadership role overseeing the creative studio. You'll set the creative standard for everything we make, build and develop a high-performing creative team, and work closely with growth, brand, and product to make sure the work lands. You'll report into the CMO/VP Marketing and be a key voice in shaping how Cleo shows up in the world.
Key ResponsibilitiesWhat You'll OwnBrand Creative & Visual Identity- Define and evolve Cleo's visual identity - making sure it's distinctive, consistent, and built to scale across markets and formats
- Own the creative expression of Cleo's brand personality, including how Roast Mode and other signature product moments come to life visually and tonally
- Build and maintain a creative system that gives the team guardrails without killing creative freedom
Paid Social & Performance Creative- Lead the creative strategy for paid social across Meta, TikTok, and beyond - building a fast, high-volume test-and-learn process
- Partner closely with the growth and performance marketing teams to understand what's working, translate insights into creative hypotheses, and iterate quickly
- Balance creative quality with the volume and pace that performance channels demand
Campaign Ideation & Production- Lead end-to-end campaign development - from brief to concept to production - ensuring the work is strategically grounded and creatively excellent
- Build a production model that's efficient and scalable, making smart use of in-house resource, agencies, and freelancers
- Bring rigour to the briefing process so creative work is always tethered to a clear objective
Creative Ops & Workflow- Design and own the workflows that allow the creative team to operate at pace without sacrificing quality
- Build clear ways of working between creative and its key partners - growth, brand, product, and external agencies
- Track and report on creative output and effectiveness, using data to continuously improve the process
What We're Looking ForExperience- Experience in a creative leadership role, ideally spanning both brand and performance
- Proven track record building and scaling creative functions - you've done this from an early or scrappy stage, not just inherited a mature team
- Deep experience with paid social creative, particularly Meta and TikTok, and an understanding of what makes performance creative work at scale
- Experience managing agencies and production partners, and structuring those relationships for quality and accountability
Skills & Approach- A rare combination of creative vision and operational rigour - you can inspire a team and build a workflow in the same week
- Strong strategic instincts - you can read a brief, identify the real opportunity, and push the work to be both original and effective
- Comfortable with data and willing to let performance inform creative decisions without letting it constrain them
- A natural collaborator who can influence across growth, product, and brand without relying on seniority
Who You Are- You have a strong, considered point of view on what great creative looks like - and the craft to back it up
- You're energised by building, not just managing - this stage of company excites you
- You can hold a high creative bar while moving at the speed a performance-driven business demands
- You're direct, low-ego, and thrive in an environment where things change fast
What do you get for all your hard work?- A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles.
- Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
- A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
- Flexibility. We can't fight for the world's financial health if we're not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
- Work where you work best. We're a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid.
Why Cleo- A product with genuine personality and cultural relevance - the creative brief here is actually interesting
- A senior role with real ownership and influence over how the brand grows
- A fast-moving, ambitious team that cares about doing good work
- Competitive salary, equity, and benefits
Other benefits- Company-wide performance reviews every 6 months
- Generous pay increases for high-performing team members
- Equity top-ups for team members getting promoted
- 15 days annual leave a year + 5 additional floating flexible days per year + public holidays (+ an additional day for every year you spend at Cleo)
- 1 extra day a year to be used for learning and 1 extra day for volunteering
- 401k matching
- Medical Insurance, Dental and Vision care
- Generous Parental Leave
- 1 month paid sabbatical after 4 years at Cleo
- Regular socials and activities, online and in-person
- We'll pay for your OpenAI subscription
- Online mental health support via Spill
- And many more!
Welcoming EveryoneWe strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.
If there's anything we can do to accommodate your specific situation, please let us know.
Compensation range- United States: $212,000 - $280,000 gross annually*
- Other locations: Compensation will be discussed during the interview process
*Final compensation will be determined based on the candidate's qualifications, skills, and previous experience
