As the Global Brand Creative Lead, you will play a pivotal role in defining and establishing the identity of one of our iconic snowmobile brands worldwide: Lynx. Your expertise will be instrumental in shaping our brand identity, ensuring a robust on-brand presence across various channels and supporting the brand and its products with effective strategies for growth.
Reporting to the Snowmobile Global Brand Manager, you will spearhead the development of our annual marketing & communications plan, including our annual product launch. This involves overseeing content strategy and creation, bringing both small and large brand ideas to life, and ensuring the seamless integration of a compelling customer journey.
This role demands strong leadership, top-notch project management skills, a strategic mindset, and a go-getter spirit to successfully deliver on our ambitious brand objectives. It demands the ability to build bridges and relations among our regional offices in EMEA, and collaborate closely with teams such as Product Development, Parts & Accessories, Apparel, Connectivity, and other internal teams to align strategies and deliver cohesive brand campaigns.
YOU'LL HAVE THE OPPORTUNITY TO: - Bring to life the annual global marketing & communications plan for the brand;
- Manage and collaborate with various partners, both internal and external, including our creative agency, to create content and campaigns that activate diverse marketing channels in alignment with the brand's objectives, and ensure on-budget and on-time delivery;
- Act as a project manager by leading the production of multiple original content and campaign assets;
- Oversee the global content strategy and ensure proactive implementation by the team;
- Educate cross-functional business units, such as product development, consumer engagement, and sales, on the implications of long-term brand strategies and how their priorities align with the annual narrative roadmap;
- Build strong connections and collaborate with cross-functional business owners to ensure the incorporation of business needs into the development of brand initiatives;
- Introduce innovative ideas to enhance the consumer experience rooted in the branding and values;
- Evaluate and resolve problems that may arise during the project realization by providing creative solutions;
- Ensure global brand guardianship.
YOU'LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES: - 8+ years of experience in marketing communications, brand marketing, campaign development and execution - with agency and/or client-side experience;
- Incredible writing capabilities and ability to articulate complex inputs and insights into strong creative propositions in briefs;
- Thinks critically - questions, challenges, looks for constructive, and new ways of thinking
- Builder mindset - you can navigate through complexity to create the future
- Passionate about weaving threads together to create captivating brand strategies, storytelling and campaigns;
- Experienced in brief writing and providing clear and actionable feedback
- Excellent presentation skills;
- A proven team player capable of working with multiple partners, and in various time zones;
- A genuine passion for powersports, snowmobiling and/or winter sports is a true differentiator. The selected candidate must be able to develop advanced product expertise within the first few weeks on the job.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.Let's start with a strong foundation - You want it, we have it:
- Annual bonus based on the company's financial results
- Generous paid time away
- Pension plan
- Collective saving opportunities
- Industry leading healthcare fully paid by BRP
What about some feel good perks:
- Flexible work schedule
- A summer schedule that varies by department and location
- Holiday season shutdown
- Educational resources
- Discount on BRP products
