Key Account Manager

Townsquare Ignite

$70K — $95K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Proven client-facing skills with the ability to lead discussions and make strategic recommendations.
  • Strategic thinking proficiency when advising executives on growth opportunities.
  • Exceptional verbal and written communication skills for translating complex data into understandable insights.
  • Over 5 years of experience in digital advertising across various channels including programmatic and SEM.
  • Meticulous attention to detail while managing multiple key accounts concurrently.
  • Bachelor's degree in a related field is preferred.

Responsibilities

  • Serve as the main strategic partner for high-value client accounts, building long-term relationships.
  • Lead client calls confidently, presenting actionable performance insights and recommendations.
  • Advise clients on optimization strategies, cross-channel expansions, and maximizing ROI.
  • Collaborate with sales leaders to identify growth opportunities within key accounts.
  • Ensure alignment of campaign proposals with client goals and objectives before launches.
  • Oversee campaign setup, tailoring strategies to meet unique client needs.
  • Act as the primary liaison for clients post-launch, translating performance data into actionable insights.

Benefits

  • 3 weeks of paid time off plus 9 paid holidays.
  • Comprehensive medical, dental, and vision insurance.
  • 401(k) retirement plan to support financial future.
  • Casual and energetic work environment.
  • Clear pathways for upward mobility within the company.
  • Provision of a company laptop for work.
  • Additional competitive salary, though specific figures are not disclosed.
Full Job Description
Key Account Manager - Townsquare Ignite

*This is a remote position that requires you to work closely and collaboratively with a team.*

The Key Account Manager Opportunity:

The Key Account Manager (KAM) serves as the primary point of contact for Townsquare Ignite's most valuable accounts. KAMs focus on fewer accounts with significantly larger billing, delivering a high-touch, white-glove client experience.

This role is highly client-facing - you will join client calls, present performance reports, and serve as a trusted advisor to drive strategy, optimizations, and opportunities for expansion. The ideal candidate is consultative, detail-oriented, and confident explaining digital marketing performance in a way that inspires client trust and long-term partnership.

Success in this role is measured by client satisfaction, account retention, upsell growth, and reduced campaign cancellations.

Responsibilities:

Strategy & Client Partnership:
  • Serve as the primary strategic partner for high-value accounts, fostering long-term relationships.
  • Confidently join and lead client calls to present campaign results, performance insights, and recommendations.
  • Advise clients on opportunities for campaign optimizations, cross-channel expansion, and increased ROI.
  • Partner with sales leaders to identify growth opportunities within key accounts.

Campaign Pre-Launch:
  • Ensure campaign proposals align with client objectives and business goals.
  • Oversee targeting and strategy, tailoring solutions to fit the unique needs of key accounts.
  • Guide clients through setup requirements (creative, pixels, KPIs), ensuring campaigns are fully prepared for launch.
  • Collaborate with internal teams such as Buying and Creative to ensure an efficient and effective campaign launch.

Campaign Post-Launch:
  • Act as the ongoing client-facing liaison for campaign performance, optimizations, revisions, and renewals.
  • Translate analytics and performance data into clear, actionable insights for clients.
  • Provide proactive recommendations for adjustments and upsells to maximize client outcomes.
  • Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.


Qualifications:
  • Client-Facing Expertise: Demonstrated ability to confidently lead client calls, explain performance data, and make strategic recommendations.
  • Strategic Thinker: Comfortable advising executives and decision-makers on growth opportunities.
  • Strong communication skills, both verbal and written; able to simplify complex digital metrics for clients.
  • 5+ years of digital advertising experience with programmatic, SEM, social, or multi-channel campaigns.
  • Strong attention to detail; able to manage multiple high-value accounts simultaneously.
  • Bachelor's degree (preferred).


Benefits:
  • 3 weeks of PTO (+ 9 paid holidays)
  • Medical, Dental, and Vision Insurance
  • 401(k) Retirement Plan
  • Casual, high-energy work environment
  • Opportunity for upward mobility
  • Company provided laptop
  • Competitive salary


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