As the
Journey Specialist II, you will be responsible for the day-to-day development and execution of email marketing campaigns as well as other digital marketing channels to drive engagement. The ideal candidate will be data-driven, detail-oriented, and creative, with a strong ability to balance hands-on execution with strategic thinking.
This is a highly collaborative and hands-on role that requires the ability to execute at the campaign level, build streamlined and repeatable processes, and maintain a clear focus on driving toward "big picture" goals and objectives.
This role combines strategic partner engagement and lifecycle marketing with hands-on development, including
programming standalone, automated and journey-based emails using proprietary software and Velocity to deliver personalized, data-driven messaging at scale.
Responsibilities:- Develop and execute targeted marketing campaigns using proprietary software and Velocity scripting to create engagement across multiple channels, including email, SMS, push, and digital advertising
- Work with team members and cross-functional teams to ensure successful execution of campaigns, develop audiences and creative, and identify strategic growth opportunities by leveraging data and insights.
- Utilize customer data and segmentation with conditional logic, dynamic content and personalization rules to personalize messaging and increase relevance
- Ensure accurate rendering and functionality across devices, browsers, and email clients
- Conduct thorough QA testing and troubleshoot rendering, logic, or deliverability issues
- Conduct ongoing A/B testing to optimize campaigns and increase the effectiveness of marketing programs.
- Develop strong working relationships and collaborate with internal and external partners and product owners to understand and translate their vision into actionable business requirements and scalable solutions.
- Analyze and monitor campaign performance. Provide recommendations and apply learnings to optimize future campaign performance
- Maintain thorough documentation of campaigns and processes and adhere to GEICO email development standards and best practices
- Develop and maintain reusable email templates and modular components
- Act as subject matter expert and communicate performance results, strategy, and make recommendations to internal partners. Contribute to business reviews
- Own and lead deep sales-enablement integrations between email marketing platform and CRM tool
- Stay current with industry trends and best practices
- Other projects as assigned
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- 3+ years of relevant email marketing experience using platforms such as Salesforce Marketing Cloud, Adobe Campaign, Cheetah Digital, Braze, Movable Ink, Validity, etc.
- Hands on knowledge of end-to-end email and digital marketing concepts and processes, including but not limited to campaign set up and deployment, copywriting, design, audience targeting and segmentation, deliverability, CRM (Customer Relationship Management), best practices, QA, A/B testing, and legal compliance
- Demonstrated ability to work collaboratively with cross-functional teams
- Experience with Velocity, HTML, and CSS coding, with a strong foundation in coding fundamentals
- Solid understanding of personalization, dynamic content, and data-driven marketing
- Basic knowledge of Adobe Photoshop and Adobe Dreamweaver, or comparable tools
- Experience with A/B testing and optimization strategies
- Ability to balance multiple projects and changing requirements, with strong troubleshooting skills
- Strong proficiency with Microsoft Office, especially Excel and PowerPoint
- Highly detail-oriented, data-driven, self-starter, innovative and analytical
- Excellent interpersonal, written, and oral communication skills
- Proven track record of achieving results in a matrixed environment
- Demonstrable aptitude for learning new skills, programs, and processes
- Strong organization and project management skills with the ability to manage multiple deadlines and priorities in a fast-paced environment
Preferred Qualifications:- Experience supporting triggered, lifecycle, or behavioral email programs
- Familiarity with CRM data structures and marketing data integrations
- Basic level knowledge of SQL
- Experience in the Insurance, Financial Services, Telecom or other subscription-based businesses
Location:- Hybrid - 3 days/week onsite and 2 days remote
- Bethesda, MD, New York, NY, Cleveland, OH, or Chicago, IL
- Remote will be considered
- Travel 10% - Events and meetings
Annual Salary$97,375.00 - $172,200.00
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
