Tata Consultancy Services

Interactive Partner Manufacturing

Tata Consultancy Services$176K — $239K *
Energy & Utilities
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of consulting or advisory experience in a creative agency or consultancy.
  • Fluency in modern marketing and transformation specifically within the manufacturing sector.
  • Knowledgeable in digital design, CRM marketing, customer experience strategy, and marketing analytics.
  • Experience managing high-performance teams and addressing client challenges directly.
  • Familiarity with the marketing technology landscape, particularly in automotive, aircraft, and industrial manufacturing.

Responsibilities

  • Maintain and nurture client relationships, advising on strategy for customer experience and digital marketing.
  • Develop marketing strategies that align with client objectives and target audiences.
  • Coordinate service leads to ensure comprehensive narratives and outcomes for clients.
  • Analyze marketing data to identify trends and implement strategic initiatives.
  • Champion client needs and uphold high standards of excellence across projects.
  • Oversee the entire project life cycle to ensure smooth and timely execution.
  • Lead business development initiatives to build a sales pipeline and measure revenue growth.

Benefits

  • Opportunity to work closely with top executives in major manufacturing companies.
  • Engage in cutting-edge projects across various marketing disciplines.
  • Access to a collaborative environment that emphasizes teamwork and innovation.
  • Contribute to the transformation of the marketing practices within leading industries.
  • Professional development opportunities and training in emerging marketing technologies.
Full Job Description
We are looking for a hands-on TCS Interactive Partner to join our Customer Success team leading engagements in Manufacturing industry. The Interactive Partner will work together with TCS Client partners focusing on interactive goals for named clients in Energy, Resources and Utilities. While the Client Partner focuses on CIO as the key stakeholder, Interactive partner will focus on CMO, Experience Officers and their directs as the key stakeholders to sell, consult and deliver services. The main KPIs for a TCS Interactive partner is customer success, which will be measured through revenue growth and service portfolio expansion. The other responsibilities and KPIs include configuring and orchestrating the different interactive offerings to help the customer to meet their business goals in named clients. An ideal candidate will have consulting/advisory/strategy experience from either an innovative creative agency or a forward-thinking consultancy. You will be fluent modern marketing and transformation in manufacturing industry. Ideally, they will understand how to translate brand into experience and knowledgeable in two or more disciplines: digital design, direct digital/CRM marketing, customer experience strategy and marketing analytics. They must be comfortable leading a high-performance team and if needed immerse themselves in customer problems. This role is focused on Energy Resources and Utilities so we seeking individuals with prior experience working with major US Manufacturing companies. Candidates should demonstrate a strong understanding of the marketing technology landscape and the unique needs of automotive/aircraft and industrial manufacturing companies. RESPONSIBILITES/EXPECTATIONS FROM THE ROLE • Client relationship management: Acting as the primary point of contact for clients, the IBP of account is responsible for maintaining and nurturing client relationships, understanding their needs, and ensuring client satisfaction. Advise CMOs, CDOs and Digital Interactive stakeholders in TCS client organizations on strategy encompassing customer experience, digital marketing, e-Commerce, and development of self-services. • Helps develop marketing and advertising strategies that align with the client's business objectives and target audience • Align with service leads across the organization to co-ordinate and own the narrative and outcomes for our customers • Work cross-functionally with the Clients marketing, engineering, and product teams to analyze marketing data, identify trends, implement optimizations, and define strategic initiatives. • Act as the customer champion and push for excellence from everyone. • Participate in Analyst briefings to support TCS Interactive market leadership ambitions. • Own and cha mpion programs, developing the relationship with all stakeholders, bring a systematic and technically valid approach to assignments. Oversees the entire project life cycle, from conception to execution and evaluation, ensuring that all aspects of the campaign run smoothly, on time, and within budget • Demonstrate a sound knowledge of consulting tools, practices, and techniques to enable precise analysis and presentation of work delivered. • Work at a client site as required, this will vary. • Lead the business development team to develop a sales pipeline and be measured by the sales performance and revenue growth against a given target. • Drive a One TCS mindset across multiple internal and external stakeholders • Create, Own, and share knowledge on best practice, ways of working and delivery learning across peers internally. DESIRED COMPETENCIES • Experience in digital marketing, digital design and proposition development either in industry or in a leading consultancy firm or a creative agency that is focused on brand, experience and transformation. • A proven track record of working with CMOs, CDOs and CEOs. • A track record of managing agencies; to deliver high-performing digital content in line with the strategy, compliant with strict web and brand guidelines. • Experience of planning, developing, executing and evaluating integrated campaigns designed to drive consumer engagement and value productivity (sales, retention, etc). • Effective influencing of a wider internal network of content producers and product marketing teams to follow operational and brand standards for direct marketing involving owned, paid and earned media. • An understanding of the strategic drivers behind Marketing transformation programs and the experience and confidence to give an opinion that may conflict with the client's view • Any experience in the following: change management, agile, lean, six sigma, or Design Thinking would be an advantage • Excellent written and verbal communication and presentation skills to operate effectively at all levels of the business • Experience in creating business cases for brand transformation initiatives • Experience in leading transformation programs involving key systems (e.g. Website CMS, Commerce Platforms, Digital Assistance, Martech systems) Location: NY, NJ or MI Salary Range: $176,796-$239,112 a year #LI-NK1

About Tata Consultancy Services

Tata Consultancy Services (TCS) is an Indian multinational information technology (IT) services and consulting company, headquartered in Mumbai, Maharashtra, India. It is a subsidiary of Tata Group and operates in 149 locations across 46 countries. TCS is the largest Indian company by market capitalization and is ranked 11th on the Forbes Global 2000 list of the world's biggest public companies. TCS is also the second-largest IT services company in the world by revenue and the largest employer of women in India. The company provides services in areas including IT, consulting, and business solutions.
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