Integrated Marketing Program Manager
Description -The
Consumer & Small Business Print Global Marketing organization is looking for an
Integrated Marketing Program Manager to shape and orchestrate integrated marketing strategy across the print portfolio, spanning hardware, supplies, subscriptions, services, and emerging innovation areas, to drive business growth.
This role translates business priorities, customer and market insights and product roadmaps into cohesive marketing strategies, narratives, toolkits and activation plans. The ideal candidate is strategic, highly organized and comfortable operating in gray spaces - able to identify growth opportunities, align cross-functional teams and drive progress on high-priority initiatives with BU partners, PR & Communications, Product Marketing, Creative & Campaign teams. This person will help shift marketing approach from NPI/product-led to customer use case and solution-led - strengthening HP's category leadership and ensuring Print shows up with clarity, relevance and impact across launches, events, partnerships, retail moments and market activations.
KEY RESPONSIBILITIESGlobal Marketing Strategy & Business Growth - Help develop annual and 3-year marketing plan, by translating customer insights, market data, business priorities and product roadmaps into actionable marketing plans.
- Identify opportunities to position current portfolio to be more relevant through customer-centric storytelling, use cases and commercially meaningful marketing initiatives.
Category Leadership & Marketing Drumbeat- Define and manage the global marketing drumbeat calendar, aligning product and solution introductions, retail buying windows, seasonal print moments, events, partnerships, HP innovation stories and customer use cases to drive consistent category relevance and demand creation.
- Strengthen category leadership by creating more frequent, relevant and commercially meaningful marketing moments beyond traditional product launches.
- Help HP Print show up as One Print and One HP at key moments such as Amplify and CES by curating the product and solution, shaping the demo narrative and supporting assets that bring the story to life.
Audience and Segment Activation Strategy - Develop audience- and segment-specific strategies by mapping customer journeys, defining key touchpoints, and identifying opportunities to improve relevance, engagement, conversion and loyalty.
- Develop global toolkits, playbooks, and activation frameworks that help markets bring integrated stories to life across channels and customer touchpoints.
- Partner with creative, retail, digital, and market teams to define the assets, use cases, shopper tools, and content needed for priority initiatives.
Cross-Functional Leadership and Strategic Influence - Organize and lead cross-functional workstreams to drive progress on marketing priorities, ensuring clear ownership, milestones, and decision-making.
- Establish planning cadences and governance mechanisms that improve visibility, prioritization and execution rigor.
- Stay informed on industry trends, customer behavior, competitive shifts, and marketing innovation, and synthesize as implications for HP's strategy
- Present strategies, insights, and recommendations to senior leadership, ensuring clarity, alignment, and support for marketing initiatives and investments.
QUALIFICATIONS AND EXPERIENCE- 12+ years in a marketing function, product management, program management, or strategy and planning
- Proven ability leading complex, cross-functional global initiatives with multiple stakeholders
- Strong strategic thinking and business acumen, with ability to connect customer insights, product roadmaps, market dynamics, portfolio priorities, and execution plans
- Experience developing integrated narratives, marketing playbooks and toolkits, activation frameworks, launch plans
- Strong understanding of customer-led storytelling, with the ability to shift narratives from product features to use cases, benefits and customer outcomes
- Excellent communication and executive storytelling skills, with ability to synthesize complex inputs into clear recommendations and executive presentations
- Experience partnering with Comms, Events, Product Management, Product Marketing, Creative Strategy teams
- Highly collaborative, proactive and ability to drive outcomes without having formal authority
The pay range for this role is $130,700 to $205,200 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])
The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.
Job -Marketing
Schedule -Full time
Shift -No shift premium (United States of America)
Travel -Relocation -
