We Are Rosie is seeking a Casual Dining/Location Based Entertainment (LBE) Marketing Manager

• Location: Atlanta, NYC area or Dallas preferred; open to remote. Speed and fit matter more than location.
• Commitment: Full time, 40 hours/week
• Duration: Four weeks
• Hourly Rate: $70/hr flat rate

About the Company

Our client represents a national, multi-unit restaurant and entertainment brand with locations across the country. The organization is rebuilding its marketing function while also needing to deliver near-term sales results, balancing the classic work of building marketing capability with the urgency of driving performance this quarter and next.

Job Description

About the Role

This is a hands-on, integrated marketing role with strong in social/influencer and creative skills, who will embed within the client's marketing team. This role will partner with a senior marketer for direction and cross-team coordination, and needs to independently own their workstream. The role is responsible for defining cross-marketing plans for key programs, writing and evaluating creative briefs, setting strategic direction, and leading cross-functional teams to deliver a fully integrated, connected plan.

Prioritized Responsibilities

Integrated Marketing

• Define cross-marketing plans for key programs
• Write and evaluate creative briefs
• Set strategic direction across the marketing plan
• Lead cross-functional teams to deliver a fully integrated, connected marketing plan

Social and Influencer Marketing

• Evaluate the current social and influencer marketing strategy and execution
• Own strategy and execution for social and influencer, not just an assessment

Strategy and Creative Management

• Evaluate and guide advertising, social, and owned-channel creative
• Make sure creative direction stays connected to the broader integrated plan, not developed in isolation

IP and Sponsorship Activation

• Develop marketing tactical plan to deliver outsized value from celebrity IP in venue games and key sporting events, inclusive of the following:
  • Building a messaging framework tied to the IP release cadence, sequenced against concurrent Watch messaging for College Football and NFL so the moments reinforce rather than compete (in partnership with someone else who is leading the sports platform)
  • Partner with Media tactical plan lead to integrate overall marketing tactical plan to inform local media plan
  • Defining launch sequencing, internal advertising, and supporting field readiness plans
  • Help designing a cross-functional team way of working across Brand, Ops, PR, and Field; clarifying decision rights, handoffs, and performance accountability at each stage
  • Identifying and sizing any potential incremental budget required to execute the plan as scoped
• Support the synthesis of the above into a distilled summary for review with the Board of Directors in September

Key Deliverables

• Integrated marketing plans and briefs for key programs
• Social and influencer strategy and execution plan
• Creative evaluation and guidance across advertising, social, and owned channels
• Operating blueprint for IP covering media, messaging, launch sequencing, and cross-functional model
• Board-ready summary of blueprint, including incremental budget requests with rationale

Qualifications

• Strong integrated marketing background
• Experience in social and influencer marketing, both strategy and execution
• Experience in strategy and creative management, including evaluating and guiding advertising, social, and owned-channel creative
• Experience in restaurant or restaurant-adjacent industry
• Comfortable operating in high ambiguity and constant change
• Able to relationally balance being a strong "driver" with navigating politically sensitive environments

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world's biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that's better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. [redacted], and Adweek's Fastest Growing Agencies in 2021.