Integrated Marketing Manager

Steelcase Inc

$80K — $95K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience required.
  • 6+ years of integrated marketing experience.
  • Proven ability in developing integrated campaign strategies.
  • Strong execution skills across multiple marketing channels.
  • Experience collaborating with cross-functional teams and agencies.
  • Proficiency in defining and optimizing marketing performance metrics.
  • Excellent written communication and project management skills.

Responsibilities

  • Develop integrated marketing strategies based on customer insights and market opportunities.
  • Lead omnichannel marketing campaigns across digital and traditional media.
  • Collaborate with brand teams to align marketing initiatives and audience needs.
  • Create insightful creative briefs that guide actionable marketing plans.
  • Manage project timelines and budgets for multiple initiatives.
  • Monitor campaign performance, leveraging data for optimization.
  • Mentor and lead integrated marketing specialists.

Benefits

  • Flexible hybrid work model.
  • Opportunity to work with globally recognized design brands.
  • Collaborative environment with cross-functional teams.
  • Focus on meaningful work that impacts people and the planet.
Full Job Description
Description

Are you passionate about building integrated marketing campaigns that bring brands to life across digital, social, print, and experiential channels? Do you enjoy turning customer insights and business priorities into marketing strategies that drive measurable results?

Are you energized by collaborating with cross-functional teams, agency partners, and globally recognized design brands? If so, we'd love to hear from you.

You'll Support Meaningful Work By:

  • Developing integrated marketing strategies that align customer insights, market opportunities, and business priorities to drive brand awareness and engagement.
  • Leading execution of omnichannel marketing campaigns across website, social media, paid media, public relations, print, and events.
  • Collaborating with brand management and brand communications to align marketing priorities, audience needs, and go-to-market initiatives.
  • Creating insight-driven creative briefs that translate business objectives and customer needs into actionable marketing initiatives.
  • Managing project timelines, budgets, and priorities across multiple marketing initiatives while maintaining high brand standards.
  • Monitoring campaign performance and using data to optimize results and maximize impact.
  • Influencing cross-functional teams and managing external partners to successfully deliver strategic marketing initiatives within a large, matrixed organization.
  • Providing guidance, mentorship, and project leadership to integrated marketing specialists.


Minimum Qualifications

  • Bachelor's degree or equivalent combination of education and relevant experience.
  • 6+ years of marketing experience with a strong background in integrated marketing and campaign execution.
  • Experience developing integrated campaign strategies, translating business objectives into actionable marketing plans.
  • Experience executing marketing initiatives across multiple channels, including paid, owned, and earned media.
  • Experience leading campaign execution through collaboration with cross-functional teams, agency partners, and key stakeholders.
  • Ability to define meaningful performance metrics, evaluate campaign effectiveness, and optimize marketing activities based on results.
  • Strong written communication, collaboration, and project management skills.


Desired Skills and Experience

  • Experience navigating a large, matrixed organization and building strong cross-functional relationships.
  • Experience managing creative agencies and external vendors.
  • Ability to develop creative briefs that translate business needs into actionable creative direction.
  • Curiosity for design, storytelling, and creating engaging customer experiences.
  • Familiarity with traditional and digital media landscapes.


Doing better for people and planet

Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.

#mid_senior_level

#LI-Hybrid

#LI-NJ1

#Marketing

#Project_Management

#Strategy_Planning

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