About the RoleWe are looking for an Integrated Marketing Manager to build how ChatGPT shows up for distinct audiences and communities. You will start with a deep understanding of an audience-their goals, barriers, behaviors, culture, and relationship with AI-and turn that insight into an integrated go-to-market strategy that drives relevance, adoption, engagement, preference, and advocacy.
You will lead audience programs across community, ambassadors, creators, partnerships, real-world activations, organic and paid media, lifecycle, in-product, content, and brand. You will partner closely with Product Marketing, Brand, Creative, Growth, Research, Communications, Social, International, Policy, Safety, and Legal to ensure each program is tailored to the audience and connected to the larger ChatGPT story.
This role is based in San Francisco, CA or New York, NY. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.
In this role, you will:- Own the integrated marketing strategy for priority ChatGPT audiences and communities, from audience selection and insight through launch, sustain, optimization, and learning.
- Define the audience tension, value proposition, proof points, behavior objective, creative and channel strategy, and measurement plan for each program.
- Build connected full-funnel programs across community, ambassadors, creators, partnerships, events and activations, social, paid media, lifecycle, in-product, content, and brand.
- Develop credible advocacy programs that help people see how ChatGPT creates value in real lives and real work.
- Partner with Product Marketing and Product teams to make audience needs visible in positioning, messaging, onboarding, product experience, and roadmap decisions.
- Work with Research, Analytics, Media, and Growth to prioritize opportunities, design tests, measure impact, and improve the plan over time.
- Create the briefs, operating rhythms, decision points, and cross-functional alignment required to keep complex audience programs moving quickly and coherently.
You might thrive in this role if you...- Have led integrated consumer marketing programs built around a specific audience, community, life stage, or cultural group.
- Can move from insight to strategy to execution and are comfortable being accountable for the audience outcome, not only the campaign process.
- Understand how community, creators, partnerships, experiences, paid media, owned channels, and product surfaces work together across the funnel.
- Have strong strategic and creative judgment and can turn a complex product into a clear, relevant, and culturally credible story.
- Use research and data to prioritize, measure progress, and change the plan when the evidence demands it.
- Are an exceptional cross-functional operator who creates clarity, resolves tension, and keeps teams aligned around one audience and behavior strategy.
- Can tailor a program without fragmenting the master brand and can identify what should scale globally versus adapt locally.
- Exercise excellent judgment with sensitive audiences and know when to bring in Policy, Safety, Legal, and Communications partners.
