Position SummaryThis role is not eligible for immigration sponsorship.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.
Role and ResponsibilitiesThis role focuses on developing and executing integrated marketing and external communications strategies in Plano, Texas. The role will collaborate with cross-functional teams to create cohesive PR campaigns, optimize brand presence, and enhance customer engagement across multiple channels.
Roles & Responsibilities:
- Develop and execute integrated marketing strategies to drive brand awareness and customer engagement.
- Collaborate with PR and brand marketing teams to establish creative assets (e.g., photography, logos, key visuals, messaging) and delivery schedules.
- Manage external communications initiatives to ensure alignment with Samsung's brand standards and communication priorities.
- Analyze market trends and customer behavior to inform marketing strategies and optimize campaign performance.
- Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives.
Minimum Qualifications:
- Bachelor's degree in marketing, business, communications, advertising, or a related field.
- 4-6 years of experience in integrated marketing or external communications.
- Strong project management and analytical skills.
- Proficiency in Microsoft Excel and PowerPoint.
Skills and QualificationsPreferred Qualifications:
- MBA or advanced degree in business or marketing.
- Experience in the consumer electronics or technology industry.
- Familiarity with CRM, social media, and digital media marketing.
- Strong communication and collaboration skills for working in a dynamic, matrixed organization.
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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.
