Becton, Dickinson and Company

Innovation Product Manager

Becton, Dickinson and Company • $110K — $130K *
Tempe, AZ 85281In-Person
Healthcare
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Engineering, Business, or a related field
  • 5+ years in product management, R&D, or strategic marketing in medical devices
  • Strong analytical, problem-solving, and strategic thinking skills
  • Exceptional communication and presentation abilities
  • Willingness to travel 20-30% domestically and internationally

Responsibilities

  • Develop tactical commercial plans aligned with strategic goals
  • Build and maintain relationships with key customers and sales personnel
  • Lead or participate in product development teams focusing on FDA PMA approval
  • Contribute to clinical and regulatory strategy and IDE study design
  • Communicate market trends and insights to management and teams
  • Create comprehensive product marketing plans to meet revenue targets
  • Forecast market size and sales volume using market analytics

Benefits

  • Collaborative in-office work environment to foster creativity and innovation
  • Recognition of work-life balance while prioritizing on-site presence
  • Access to professional development opportunities
  • The company's focus on market-leading healthcare solutions
Full Job Description

Job Description

About the role:
This position is located in Tempe, AZ, and is required to be in-office at least 4 days per week.

The Innovation Product Manager will develop the strategic and tactical initiatives for a key product and/or market segment on a global basis. Prepare three-year strategic plans and annual marketing tactical plans projecting the direction and growth of the market, sales revenues, product lines, expenses, and profit and loss. Demonstrates leadership within the Marketing department and plays a key role in upstream product development activity, including programs pursuing FDA PMA approval pathways. The role will contribute to clinical and regulatory strategy with familiarity in IDE study design, lead development of standardized market models across the pipeline, and translate reimbursement dynamics into actionable commercial strategy.

Job Responsibilities:
  • Take an active role to develop strong tactical commercial plans that support the strategic direction and grow the business
  • Build relationships with and know key customers/distributors and field sales personnel
  • Take an active role on product development teams as leader or key participant, including upstream NPD programs requiring FDA PMA approval
  • Contribute to clinical and regulatory strategy, including familiarity with IDE study design and evidence planning
  • Communicate with domestic sales force and global marketing entities (directly and through international marketing)
  • Identify and communicate market trends to division management and cross-functional team
  • Develop and implement comprehensive product marketing plans including strategic and technical components in order to meet revenue and margin targets
  • Forecast market size, sales volume, and procedural demand using robust market models and analytics
  • Develop and maintain a centralized master market model to ensure consistent assumptions across pipeline programs
  • Monitor, interpret, and apply CMS and private payer reimbursement policy to inform upstream strategy and product requirements
  • Identify reimbursement-related risks and opportunities and translate into development and commercialization strategy
  • Budget administration (promotional and expenses)
  • Profit and loss responsibility for product line where applicable
  • Identify and develop marketing programs, sales tools and promotions
  • Prepare strategic plans for product and/or market segment
  • Recommend product line modifications, extensions, new products and product deletions
  • Utilize data analytics to formulate and adapt key commercial strategies


Required Qualifications:
  • Bachelor's degree in Marketing, Engineering, Business, or a related field.
  • At least 5 years of experience in product management, R&D, or strategic marketing within the medical device industry, with a strong focus on innovation/new product development.
  • Excellent analytical, problem-solving, and strategic thinking skills.
  • Exceptional communication, presentation, and interpersonal skills, with the ability to influence and collaborate with diverse stakeholders.
  • Ability to travel domestically and internationally as required (approximately 20-30%).


Preferred Qualifications:
  • Master's Degree
  • Experience supporting PMA-based product development programs and familiarity with IDE clinical study design.
  • Experience working with products and/or services related to the care of peripheral artery disease.
  • Understanding of the market and business dynamics within office-based labs and ambulatory surgery centers.
  • Strong understanding of CMS reimbursement and private payer landscape and ability to translate policy into business strategy.
  • Experience in reimbursement, market access, or roles requiring interpretation of payer or government policy
  • Proficiency in project management tools and methodologies.
  • Demonstrated experience in bringing new medical devices to market
  • Proven ability to identify unmet needs, define product requirements, and develop compelling value propositions.
  • Strong understanding of medical device regulatory pathways (e.g., FDA, CE Mark).


At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Primary Work Location
USA AZ - Tempe Headquarters

Additional Locations

Work Shift

About Becton, Dickinson and Company

BD is a global technology company that provides diagnostics and technologies for frontliners. Through their solutions and services, they assist scientists in detecting diseases and advanced researchers' on developing diagnoses and therapeutics. BD was established in 1897 by Farleigh Dickinson and Maxwell Becton in East Rutherford, New Jersey.

Becton, Dickinson and Company Careers

Join the innovative world of Becton, Dickinson and Company (BD), a global medical technology company that is actively seeking driven, dedicated professionals to join our team. At BD, we are committed to advancing the world of health by improving medical discovery, diagnostics, and the delivery of care. This commitment provides the foundation for a workplace where you can engage in meaningful work and where job opportunities abound.

Work You’ll Do

At BD, you will be part of a culture that values diversity, leadership, and innovation. Our team members are empowered to lead and inspire from day one. Join us and contribute to our mission of advancing the world of health through your professional skills and personal passion.

Transform Your Career

BD offers a unique position in the marketplace that combines industry expertise, leadership in medical innovation, and a collaborative culture to help you grow your career. Whether you are looking for an entry-level position or a more senior role, we provide the tools and support for your professional growth through comprehensive training and development programs.

Innovative Work Environment

Our team at BD is composed of more than 65,000 associates across the globe. These dedicated professionals work at the intersection of technology and healthcare, where they drive innovation and ensure that we stay ahead in a rapidly evolving industry. By joining BD, you will work alongside some of the brightest minds in the industry.

Internship and Employment Opportunities

Start your career with BD through our internship programs or dive straight into a full-time position. We offer a range of opportunities that allow you to explore different areas of our business and find a path that aligns with your career goals. Our hiring process is designed to be transparent and engaging, ensuring that all candidates—whether submitting a resume for an internship or a senior position—feel valued and informed.

Benefits and Culture

BD is proud to offer competitive benefits that support the health, well-being, and financial security of our employees and their families. From comprehensive health insurance to employee wellness programs and flexible working arrangements, we prioritize the well-being of our team members. Our inclusive culture encourages networking, continuous learning, and the sharing of ideas in a diverse and welcoming environment.

Join Our Team

Explore the job opportunities at BD and discover how your expertise can help shape the future of healthcare. Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players.

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Keep up to date with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Becton, Dickinson and Company.

Explore Careers at BD

Whether you're preparing for your first interview or looking to advance into a leadership role, BD offers career paths that foster continuous growth and innovation. Join us in our mission to improve medical outcomes and enhance patient care worldwide.

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At Becton, Dickinson and Company, we are more than just a company; we are a community that is dedicated to making a difference in the lives of people all around the world.
Learn more about Becton, Dickinson and Company
Size
75,000 employees
Market Cap
$72 billion
Industry
Healthcare
Net Income
$1.6 billion
Founded
1897
5 Year Trend
+9.3%
Revenue
$18.2 billion
NASDAQ
BDX
* Ladders Estimates

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