About the role:This key role operates at the intersection of customer insight, clinical relevance, market development, and commercial execution, ensuring that TB solutions are positioned as a cohesive, differentiated offering across diverse healthcare environments, including both developed and emerging markets. The role will partner closely with regional marketing, product management, medical affairs, clinical marketing, R&D, commercial operations, market access, across both the microbiology and molecular segments and external partners to translate portfolio priorities and customer needs into high-impact strategies, messaging, and programs.
Key responsibilities - Define, evolve, and communicate the global marketing strategy for Tuberculosis and Respiratory Solutions across microbiology and molecular diagnostics, informed by market trends, customer needs, competitive dynamics, clinical guidelines, and portfolio priorities
- Own the global TB and Respiratory Solutions portfolio planning and execution, including strategic priorities, annual marketing plans, launch readiness, portfolio positioning, and downstream commercialization support across both segments
- Provide strategic input into portfolio strategy, business cases, and annual strategic reviews, using market data, customer insights, and competitive intelligence to identify growth opportunities and priorities for TB diagnostics
- Partner with product management, R&D, medical affairs, market access, and regional teams to ensure that global TB strategy is aligned to product roadmaps, evidence generation, market needs, and commercial execution priorities
- Lead global TB portfolio marketing launches, including new product introductions, enhancement announcements, launch packages, and commercial readiness materials
- Develop and execute global launch plans in partnership with regional marketing, commercial operations, product management, and marketing communications to drive coordinated and effective market activation
- Build launch toolkits, sales enablement materials, training content, campaign assets, customer-facing tools, and portfolio playbooks that support both microbiology and molecular TB offerings
- Ensure launch and commercialization plans reflect regional market differences, including varied healthcare systems, care settings, testing algorithms, public health priorities, and resource environments
- Develop differentiated value propositions, messaging frameworks, and customer-facing narratives that clearly articulate the clinical, operational, economic, and public health value of TB solutions across microbiology and molecular workflows
- Translate complex scientific, clinical, and technical information into clear, compelling, compliant messaging for laboratorians, clinicians, procurement stakeholders, public health decision-makers, and commercial teams
- Partner with clinical marketing and medical teams on development of clinical publications, posters, scientific presentations, webinars, and educational programs that strengthen clinical credibility and customer engagement
- Translate clinical evidence, guidelines, and scientific data into customer-focused strategies and messages that support adoption and strengthen our market position
Minimum Requirements and Education:- Bachelor's degree required in Life Sciences, Clinical Sciences, Marketing, Business, or a related field
- At least 7 years of experience in global or regional strategic marketing, product marketing, product management, or commercial marketing within diagnostics, IVD, medical devices, healthcare, or life sciences
- Experience in tuberculosis, infectious diseases, microbiology, molecular diagnostics, respiratory diagnostics, or related clinical areas strongly preferred
- Demonstrated success developing product launch plans, launch packages, integrated campaigns, messaging frameworks, sales enablement tools, and customer-facing commercial materials
- Proven ability to translate complex scientific, technical, and clinical information into clear, compelling, evidence-based marketing strategies and messaging
- Experience working across global or multiregional markets, including developed and emerging healthcare environments, with ability to incorporate local clinical practices, customer needs, regulatory considerations, and market access dynamics
- Solid understanding of regulated healthcare environments, including promotional versus nonpromotional boundaries, medical review processes, and compliance standards
- Strategic marketer with strong ability to translate customer insights, market dynamics, clinical evidence, and portfolio priorities into actionable global marketing strategies
- Strong commercial acumen with demonstrated ability to connect marketing strategy to portfolio growth, customer adoption, and business impact
- Creative, energetic, and dedicated to the science and art of marketing, with intellectual curiosity and a willingness to challenge conventional approaches
- Strong communication and presentation skills, with the ability to engage a wide range of audiences, including global teams, regional stakeholders, customers, scientific partners, and commercial leaders
- Strong leadership presence and ability to work effectively in complex, matrixed, cross-functional environments
- Ability to travel globally to regions, conferences, and customer sites as needed. Travel maybe up to 20% of time
Preferred Qualifications:At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
Primary Work LocationUSA MD - Sparks - 7 Loveton Circle
Additional LocationsWork ShiftAt BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information$134,100.00 - $214,500.00 USD Annual
