Riot Games

Influencer Manager

Riot Games$80K — $120K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years managing creator ecosystems, influencer strategies, or talent partnerships in gaming or entertainment
  • Strong understanding of global creator ecosystems and content trends
  • Experience with celebrity and influence dynamics in pop culture
  • Knowledge of various community cultures and how to import innovative practices
  • Ability to empathize with player experiences and preferences

Responsibilities

  • Curate and manage a diverse roster of influencers to enhance game visibility
  • Lead architecture and execution of influencer campaigns for new game launch
  • Develop long-term reward structures for sustained content engagement
  • Identify and engage with global celebrities for partnership opportunities
  • Collaborate with game teams to maximize creator content production
  • Establish efficient operational processes for influencer engagement

Benefits

  • Open paid time off policy for work/life balance
  • Flexible work schedules to accommodate personal needs
  • Medical, dental, and life insurance coverage
  • Parental leave for all parents
  • 401k with company matching contributions
Full Job Description
As an Influencer Manager II, you will join an Unpublished R&D game team to help identify, support, and scale our launch creator roster that will spark growth and shape an emerging culture for a new product. Launching a new game from Riot means architecting an aspirational creator economy from scratch that rewards those who participate and inspires others to get on stage to perform.

You think in terms of who - and what - will be influential in our player's lives, as well as generating the most entertaining content. You will anticipate where the next cultural shifts will happen-from emerging platforms to novel participation formats-and ideate on reward systems that drive engagement and innovation. You will maintain tight feedback loops with influencers to ensure we build a "stand out" culture where play of all kinds choose to play and create content because it is both aspirational and beneficial to their careers.

You are comfortable building in ambiguous spaces and wearing many hats on a small, cross-functional team.
Responsibilities:
  • Curate, evolve, and manage our influencer roster: Identify influencers at all levels who would love our game; own the relationships yourself (or through agencies); continuously identify and bring in new talent; build a database of humans we are - or want to - build relationships with
  • Manage Influencer Campaigns: You will be the primary human helping architect and manage our influencer campaigns for launch and beyond
  • Think Programmatically: Develop and manage long-term reward structures that power constant content creation and engagement over one-off campaigns or preview events
  • Global VIP Partner Identification: Identify the global celebrities and cultural leaders we should partner with for launch and beyond
  • Cross-Functional Advocacy: Partner with the game team to advise on features that empower creators to make the most broadly entertaining content
  • Operationalization: Stand up early influencer operations: processes, toolkits, and workflows
Required Qualifications
  • 3+ years' experience managing creator ecosystems, influencer strategies, or high-profile talent partnerships within gaming, entertainment, or sports
  • A global student of the game: Strong understanding of creator ecosystems, emerging formats, and content 'metas' around the world
  • Pop culture pickled: You've been brined in other industries, cultures, and communities, keen to import innovative ideas and practices from the outside world; you have a good handle on current and emerging celebrities, athletes, and tier 1 influencers, as well as their impact on pop culture

For this role, you'll find success through craft expertise, a collaborative spirit, and creating strategies that prioritizes the delight of players. We will look at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you!

Our Perks:

Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information.

About Riot Games

Riot Games is a video game developer and publisher based in Los Angeles, California. The company was founded in 2006 by Brandon Beck and Marc Merrill, and is best known for its flagship game, League of Legends. The game has become one of the most popular esports titles in the world, with millions of players and fans around the globe. Riot Games is committed to creating high-quality, immersive gaming experiences that bring people together and foster a sense of community. The company is also dedicated to promoting diversity and inclusion in the gaming industry, and has launched several initiatives to support underrepresented groups.
Learn more about Riot Games
Size
2,500 employees
Industry
Founded
2006

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