About the job

We're looking for an Industry Principal, Equipment DMS at our Alpharetta,GA office.This is a full-time onsite  role. You'll own the success of our Equipment Dealer Management System segment and drive cross-functional alignment across Product, Sales, Marketing, Operations, and Customer Success.

You'll sit within the Global Marketing organization as the Equipment DMS segment's single point of accountability for market success. Your authority comes from expertise and credibility, not a reporting structure. You'll influence without formal power and own segment financial outcomes including pipeline, new logo acquisition, up sells/cross sells, and retention.

Key Responsibilities

You'll ensure go-to-market teams are well educated and have the tools to win. You'll monitor lead follow-up and act as the segment expert in high-stakes engagements. You'll work closely with Campaign Managers to oversee demand generation programs and drive optimization. You'll define go-to-market strategy and Product Marketing, and understand the competitive landscape. You'll partner with Product Management on roadmaps and messaging, collaborate with Operations and Customer Success on retention, and advocate for segment needs in planning cycles.

About you

You are a natural owner who doesn't wait to be assigned responsibility. You're organized and clear-headed in complexity, comfortable managing multiple workstreams, and your default is to solve challenges. You have B2B experience in product marketing, sales, strategy, equipment operations, or dealer services—ideally in SaaS or enterprise software. You communicate clearly and influence through expertise and relationships without formal authority.

To be ahead of the pack, you might have:

• Direct experience in equipment, dealerships, rental, or service operations
• Track record owning a business segment or vertical end-to-end
• Experience representing equipment industry solutions in forums or on stage
• Proven ability to drive cross-functional alignment without formal authority

Preferred Skills

• Equipment DMS or dealer management systems and asset management
• GTM tools and CRM platforms in B2B SaaS
• Service scheduling and field operations experience

What's in it for you?

Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.