Your ImpactBecome the industry expert
- Rapidly develop a working knowledge of the industrial manufacturing commerce landscape including key buyer personas and key industry trends.
- Identify sub industries to prioritize based on commercetools ability to meet the unique needs / use cases.
- Map the information ecosystem: identify the publications, communities, events, analysts, and influencers that industrial manufacturing buyers trust when evaluating commerce vendors.
- Serve as a demand generation-focused partner to the sales team, arming them with campaign context, follow-up materials, and insight into what's driving engagement from target accounts.
Build and execute the demand generation strategy
- Own the demand generation plan for the Industrial Manufacturing vertical, working hand-in-hand with Product Marketing to activate their positioning and messaging across the right channels and audiences.
- Define and prioritize target account segments within the vertical, partnering with sales and ABM teams to align on named accounts, buying signals, and pipeline goals.
- Design and run multi-channel campaigns tailored to the industrial manufacturing buyer journey spanning digital advertising, email nurture, content syndication, ABM plays, and industry events.
- Own and manage budget and programs end-to-end from brief through execution and reporting, with a relentless focus on pipeline contribution as the measure of success.
Drive pipeline
- Own pipeline targets for the Industrial Manufacturing vertical and report on marketing's contribution to new pipeline, influenced pipeline, and deal acceleration.
- Identify and invest in the highest-leverage demand generation channels for this audience, whether that's industry trade events, vertical publications, targeted ABM programs, or outbound plays in partnership with the BDR team.
- Work closely with BDRs and sales to ensure tight campaign-to-conversation handoffs and build feedback loops that keep targeting, channel mix, and offer strategy sharp over time.
- Continuously test, measure, and optimize campaign performance, bringing a data-driven mindset to every decision about where to invest and where to pull back.
This role is hybrid, with three days a week spent in our Boston office. What Sets You Apart- 8-10 years of B2B demand generation experience, with meaningful exposure to industrial manufacturing, heavy equipment, distribution, or adjacent industries.
- A demonstrated track record of building and executing campaigns that drive measurable pipeline, you measure success in opportunities and revenue influence.
- Experience working across the demand generation toolkit: digital advertising, ABM, content syndication, email nurture, events, and BDR partnership.
- Strong ability to pick up a new industry quickly, you know how to do the research, find the right channels, and adapt programs to reach a specific audience effectively.
- Comfort working in close partnership with Product Marketing, taking strong messaging and positioning and operationalizing it into campaigns that perform.
- A sharp analytical mindset, you're comfortable in a CRM and marketing automation platform, and you use data to make decisions.
- Able to work independently, manage multiple programs simultaneously, and drive results without needing heavy direction.
Our BenefitsBecause work and life are connected, our benefits are too. We've designed them to give you the security, flexibility, and opportunities you need to focus on what matters most.
Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support
Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition
Our equity participation program allows you to share in our success
For more information on our benefits, visit this page.
Please note that the compensation range pertains to base pay
US Pay Range
$102,000-$128,000 USD
