Industry Marketing Director - Legal

We are looking for a dynamic leader to drive theGTMpositioning,messaging,andthought leadership that will growIntapp'sLegalbusinessour largest and most established vertical. As Director ofLegalIndustry Marketing, you will develop compelling and prescriptive thought leadership,createindustry GTM content/sales collateral, and provide strategic deal support forIntappslargest client opportunities.Youwillpartner with a diverse ecosystemIndustry Principals, Solution Product Marketers, Sales, Field Marketing, and Demand Generationto buildIntapp'slegalvalue proposition and drive a coordinated go-to-market strategy.Youwill position the company as the trusted voice on the transformation of legal services and a strategic partner for firms navigating AI adoption, profitability pressures, and the evolving business of law.

This is a role for someone who enjoys building C-level relationshipsto help advisefirm leaders on how to achieve success in their strategic transformation programs.This is aDirector-level individual contributor role, ideal for an experienced product marketing leader who thrives on both strategy and execution.Reporting to the VP of Portfolio & Industry Marketing, you will own both the industry narrative and the hands-on execution that turns thought leadership into pipeline and revenue growth.

Whatyou willdo:

Develop bold,differentiatedindustrythought leadership:

• Own the annual messaging architecture for the legalverticaldefiningthe strategic themes that connect industry challenges toIntapp'sdifferentiated value and drive one coordinated story across all channels.

• Create and deliver differentiated thought leadership,backed by proprietary dataor research,thatpositionsIntappas the industry benchmark and defines what "great" looks like for a modern, AI-enabled law firm.Partner with cross-functionalSMEsuch as Industry Principals, GrowthDirectors, andPractice Group Leaders to develop content.

• Create CXO perspectives on trends shaping the legal market. Examples couldinclude:AI transformation, matter economics and pricing pressure, risk and compliance complexity, client development and relationship intelligence, and the shift toward connected, data-driven firm operations.

• Develop keynote content and secure speaking opportunitiesfor you andIntappsenior SMEsat marquee industry events (e.g., ILTACON, LegalTech, ACC) to establishIntapp'sthought leadership position.

• Partner withPRteam to amplifyIntappsvoicein the legal market, building relationships with analysts, media, and industry influencers tovalidateour differentiation and elevate marketperception.

• Partner with demand gen/growthmarketing to activate industry ABM campaigns to drive customer engagement and sales growth

Lead the Legal GTMpositioningand execution to grow the business:

• Build andmaintainthe legal industry bill of materials:competitive positioning,sales plays, executive pitch decks, library of use cases, vision demos, client proof points, and competitive positioning that drive pipeline and improve win rates.

• Partner with Solution Product Marketers to create unified portfolio messaging for legal buyers, ensuring a cohesive story rather than disconnected product narratives.

• Orchestrate cross-functional execution: partner with Industry Principals to co-create authoritative content, Field & Event Marketing to execute industry moments, Demand Generation to activate ABM campaigns, and Sales Enablement to equip the field with best-in-class collateral and training.

• Support GTM planning for product launches at the industry level, translating platform capabilities into legal-specific value propositions.

• Supportcompetitive intelligence and win/loss analysis to inform positioning, GTM strategy, and product roadmap priorities.

• Track performance using leading indicators (content consumption, event engagement), middle-funnel metrics (share of voice, analystperception, target account engagement), and lagging indicators (pipeline influenced, win rate correlation, deal velocity).

Engage directly in strategic deal pursuits (15-25% of time):

• Support large,strategic deals by developing custom presentations, executive messaging, and competitive positioning that opens doors andadvancesdeals.

• Joinexecutive briefings andfinalistpresentations, bringing industryexpertiseand thought leadership credibility to high-stakes client engagements.

• Collaborate with Sales on strategic account planning,identifyingopportunities toleverageindustry insights and content to deepen client relationships and drive cross-sell.

What you will need:

Your success is measured by driving growth inIntapp'sLegal verticalsetting the vision for AI-powered transformation in the market and positioningIntappas a key strategic partner in this process.

• Ideal candidate has 10-15+ years of experience in management consulting, product or industry marketing,and/or legal operations(e.g., law firm operations, legal technology, practice management)

• Has worked inhigh-growth enterprise SaaS and AI environments, includingexpertisein portfolio messaging or vertical marketing strategies

• Knowledge ofareas such as legal operations, business development, matter economics, pricing, AI/automation, or risk & compliance.

• Knowledge oflaw firm business models, buyer personas (Managing Partners, CFOs, CIOs, Practice Group Leaders, General Counsel), and the competitive landscape in legal technology.

• Demonstratedtrack recorddeveloping high-profile thought leadership that builds market credibility and drives business resultsideallyincluding published perspectives,conference speaking,and visibility in industry channels.

• Outstanding executive presence and presentation skills, with the ability to inspire and engage senior-level executives

• Entrepreneurial approach to finding new growth levers for the business, with strong problem-solving skills and talent for conductingresearch, analyzing data,executive storytelling/messaging,developing hypotheses, and synthesizing recommendations.

• Exceptional written communication, including interest in authoring thought-provoking points-of-view and conducting customer and market research.

• Highly collaborative withabilityto lead through influence and orchestrate cross-functional teams in a matrixed environment.

• Willingness totravelup to 25% for client meetings, executive briefings, and industry events.

• Bachelors degreerequired;MBA, JD, or advanced degree preferred.

What you will gain:

AtIntapp,youllget the opportunity to bring your talents and intellectual curiosity to create better outcomes for our people and our clients.Youllbe part of a growing public company, with a modern work environment thats connected yet flexible and where your professional growth and well-being are top priorities.Wellcollaborate and grow together, supporting each other in a positive, open atmosphere that fosters creativity, innovation, and teamwork.

Here, you will have the opportunity to:

• Expand Your Skills:Unlock your potential with professional development opportunities supported by a community of experienced professionals. We offer reimbursement for training and continuing education to help you stay ahead in your career.

• Enjoy Where You Work:Thrive in our modern, open offices designed to inspire creativity and collaboration. Our complimentary lunches and fully stocked kitchens ensure you have everything you need to stay energized throughout the day.

• Support What Matters Most:Our comprehensive wellness and flexible time off programs and our benefits are designed to care for you and your family. Our family-formation benefits and support during your family-building journey ensure you have the resources you need when it matters most. We believe in giving back and supporting our communities with paid volunteer time off and a donation matching program for the causes you care about.

Join us and be a part of a collaborative and welcoming culture where your contributions are valued, and your professional growth is a priority. Together, we are building a company of long-term value that we can all be proud of.

Your actual base salary will be determined by factors such as relevant experience, geographic location, and internal equity. In addition to base salary, variable compensation and equity may also be included.