Job DescriptionCitizens is looking for a Senior Communications Manager, supporting our Human Resources organization and the company's People agenda to support the evolution of our culture, talent and leadership by delivering compelling and inspirational storytelling to internal and external stakeholders, capturing and evolving the hearts and minds of colleagues and leaders to enable the bank's cultural transformation.
This role requires a communicator with expertise in change communications - a forward-thinking communicator, passionate about transformation-someone who blends strategic storytelling, persuasive tactics, and cutting-edge technology like Gen AI to inform and inspire an internal and external audience.
We're seeking a strategic and purpose-driven communicator to join our HR communications team, advancing culture and change communications for key People initiatives. This individual will work closely with senior HR leaders and collaborate across the communications function to shape, deliver, and embed messaging that drives cultural transformation, colleague engagement, and behavior change.
The ideal candidate will possess a big picture perspective and ability to make nuanced connections to strengthen messaging and impact. They will embrace emerging technology and actively leverage Gen AI to elevate the impact of communications.
Primary responsibilities include: - Change Communication & Enablement
- Support communications efforts for HR-led change initiatives
- Apply change management best practices to support adoption and behavior change through communications, ensuring connectivity to other HR change initiatives
- Ensure a targeted communications plan tailored for key audiences.
- Establish and manage a network of change champions and communicators across the business.
- Insight-Led and Creative Storytelling
- Use colleague survey results and sentiment data to guide messaging and content strategies.
- Identify and tell compelling colleague and leader stories that bring cultural shifts to life.
- Track communications effectiveness through KPIs, feedback loops, and engagement insights.
- Strategic Communications & Campaigns
- Design and execute integrated communications strategies aligned with business goals.
- Develop high impact content: thought leadership, and internal messaging, press releases, executive presentations.
- Breakthrough / Creative Internal & Executive Communications
- Drive internal communications initiatives that align with HR initiatives that are innovative and breakthrough.
- Establish and execute strategies to drive colleague alignment around business objectives and culture.
- Develop and maintain highly collaborative relationships at senior leadership levels and cross-functionally, ensuring effective communication and strategy alignment.
- Performance & Insights
- Monitor, analyze, and report on communications effectiveness using data-driven insights.
- Continuously refine strategies to improve engagement and impact.
- Other Change Communications Responsibilities:
- Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
- Partner across People Communications team as well as across Corporate Communications and Campaigns to advance People priorities, ensuring strong connectivity of messaging.
- Partner closely with HR partners, leaders and key stakeholders to drive the development and ongoing management of change communications plans and strategies, using a variety of integrated channels and tactics.
- Identify key metrics and measurement plans to ensure communication activities are efficient, effective and scalable.
- Qualifications:
- 8+ years of experience in Change Communications, corporate communications, or public relations, preferably within the financial services or regulated industries.
- Strong understanding of the banking industry, including regulatory requirements and reputational risk factors.
- Exceptional written and verbal communication skills, with the ability to distill complex information into clear, concise messaging.
- Strong organizational skills and the ability to manage multiple priorities under tight deadlines.
Key Competencies: - Change Readiness - Embraces change and ambiguity with confidence; develops plans that brings others along
- Strategic Innovation - applies creative thinking and technology-enabled approaches to improve communications
- Continuous learner - proactively stays informed on trends in digital communications and AI and translates those insights into practical ideas and tests.
- Digital curiosity and agility
- Strategic thinking and problem-solving
- Strong interpersonal and relationship-building skills
- Attention to detail and a focus on accuracy
- Collaborative mindset with the ability to work across diverse teams
Hours & Work Schedule - Hours per Week: 40
- Work Schedule: Monday-Friday; 4 days in office, 1 day remote
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About UsEqual Employment OpportunityCitizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.
Equal Employment and Opportunity Employer
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Background CheckAny offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.
