Perkins Estman

Hospitality Practice Marketing Specialist

Perkins Estman$105K — $115K *
Hospitality & Recreation
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's or master's degree in marketing, graphic design, or communications
  • 10-15 years of strategic marketing or business development experience in architecture or interior design with a focus on hospitality
  • Experience collaborating with executives on strategy development
  • Strong skills in proposal writing and production
  • Excellent research and communication skills
  • Ability to interpret visual storytelling with attention to photography and aesthetics
  • Understanding of brand standards for consistent application across materials

Responsibilities

  • Develop and manage the hospitality practice strategic plan
  • Establish and oversee the yearly marketing budget
  • Lead national and regional hospitality calls, webinars, and meetings
  • Track industry trends and competitor benchmarks
  • Facilitate client development efforts and support new client engagements
  • Organize and lead the Go/No Go decision-making process
  • Create and manage proposals, awards submissions, and promotional content

Benefits

  • Comprehensive medical, dental, and vision coverage
  • 401(k) options
  • Paid time off (PTO)
  • Company-paid holidays
  • Life insurance
  • Pre-tax commuter benefits
  • Professional development opportunities
Full Job Description
The Opportunity:

Hospitality Practice Marketing Specialist

The Hospitality Practice Marketing Specialist owns proposal strategy and development, business development support, and market positioning for both Perkins Eastman's hospitality architecture practice and ForrestPerkins, the firm's hospitality interiors brand. This role partners directly with Practice Area Leaders and principals to advance business development goals, maintain the strategic hospitality plan, and ensure the practice has a visible, differentiated presence in the market.

Primarily Responsibilities:
  • Develop and maintain the hospitality practice strategic plan in partnership with PALs; review quarterly
  • Establish and manage the yearly marketing budget
  • Lead national and regional hospitality calls, including regular conference calls, regional meetings, and quarterly webinars
  • Benchmark competition and track industry trends, hospitality brands, and flags

Business Development
  • Facilitate client development efforts and assist principals in new client meetings with full command of the hospitality portfolio
  • Lead the Go/No Go decision-making process
  • Attend conferences and seminars to grow PE's market recognition
  • Conduct in-depth research on potential opportunities

Proposals and Recognition
  • Lead strategy and hands-on development of significant proposals and interview materials
  • Maintain a current library of marketing materials and pursue ongoing portfolio documentation
  • Research and develop awards submissions, speaking opportunities, and other recognition vehicles
  • Develop trend pieces, stories, and white papers with the Communications team

Relationships
  • Reports to the Director of Marketing
  • Close working relationship with PALs, principals, and marketing and communications teams
  • Key resource for all hospitality principals' firm-wide

Required Qualifications:
  • Bachelor or master's degree in marketing, graphic design or communications
  • 10-15 years in strategic marketing, business development, or communications within an architecture or interior design firm, with direct hospitality practice experience
  • Demonstrated experience working with principals and executives on strategy development and execution
  • Strong proposal writing and production skills
  • Excellent research, analysis, and synthesis capabilities; strong verbal and written communication
  • A trained eye for visual storytelling - able to evaluate photography selection, cropping, and composition, and match image mood to narrative intent
  • Familiarity with brand standards and the judgment to apply them consistently across materials

What we offer you:
  • Comprehensive medical, dental and vision coverage
  • 401k Options
  • PTO
  • Company Paid Holidays
  • Life Insurance
  • Pre-tax commuter benefits
  • Professional Development
  • Competitive salary

Please include a cover letter, resume and/or portfolio (Adobe PDF preferred).

PE has a hybrid policy that allows flexibility for our employees in managing their working days and hours to cater to their diverse needs.

Salary Range: $105k to $115k

Compensation may vary based on the job level and your geographical work location.

We are not using any external recruiters for this posting, please do not reach out.

About Perkins Estman

Perkins Estman is an architecture and design firm that has been serving the St. Louis area since 1981. The firm provides a wide range of services, including architecture, interior design, and planning. Perkins Estman is committed to creating innovative and sustainable designs that meet the needs of its clients and the community. The firm has earned a reputation for excellence in the industry and has won numerous awards for its work.
Learn more about Perkins Estman
Size
50 employees
Industry
Founded
1980

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