Head of Video & Events

Valnet, Inc.

$100K — $120K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in video, creative production, digital media, social, events, or related field
  • Proven experience leading creative teams and managing external vendors
  • Strong business acumen with budget management and commercial deliverables
  • In-depth knowledge of digital video, social media, and audience monetization
  • Excellent project management and organizational skills
  • Creative thinker who turns trends into actionable initiatives
  • Highly comfortable with data, technology, and AI tools
  • Strong communicator who collaborates effectively with various stakeholders
  • Passionate about digital media and social platforms
  • Entrepreneurial mindset with a desire to innovate

Responsibilities

  • Own the overall video and social strategy for 25+ brands
  • Develop new content concepts based on emerging trends and platforms
  • Bridge video, social, photography, and editorial for content strategies
  • Establish KPIs and analyze performance data for continuous improvement
  • Lead planning and execution of major events and campaigns
  • Manage budgets, timelines, and resources to ensure project delivery
  • Produce performance and revenue reports post-events and campaigns
  • Own creative intake and prioritize across multiple organizational needs
  • Build scalable workflows and processes to improve operational efficiency
  • Track budgets, spend, and production capacity across the creative operations
  • Work with Finance, Legal, HR, and vendors for smooth operations

Benefits

  • Highly autonomous leadership role
  • Opportunity to work across a variety of departments
  • Chance to lead a creative team and oversee significant projects
  • Focus on innovation in content strategies through emerging technologies
  • Potential to make a measurable impact on audience growth and revenue
  • Development of scalable structures for team growth
  • Dynamic work environment in a digital media landscape
Full Job Description
About the Role

We are looking for a Head of Video & Events to lead the strategy, operations, and execution of video, social, photography, and events across our portfolio of 25+ digital brands.

This is a highly autonomous leadership role combining creativity, business strategy, operations, and team leadership. You will work across Brand, Sales, GTM, Finance, Legal, HR, and senior leadership to turn ideas into scalable initiatives that drive audience growth and revenue.
Responsibilities
Video, Social & Creative Strategy
  • Own the overall video and social strategy across 25+ brands, adapting the approach to each brand's audience, identity, and P&L.
  • Develop new content concepts and identify opportunities through emerging trends, creators, influencers, platforms, and AI.
  • Bridge video, social, photography, and editorial to build scalable content strategies.
  • Stay close to each brand and its audience to understand what is trending, what performs, and where new opportunities exist.
  • Establish KPIs and use performance data to continuously improve content strategy.
  • Hire for all video, social and adjacent event roles.
Events & Campaigns
  • Lead the planning and execution of major events, campaigns, shoots, and original productions.
  • Own budgets, timelines, vendors, and resources to ensure projects are delivered on time and within budget.
  • Partner with Sales and GTM to turn commercial opportunities into compelling, executable creative initiatives.
  • Ensure commercial commitments are delivered and performance targets are met.
  • Produce post-event and campaign recaps using clear performance and revenue data.
Operations & Business Performance
  • Own creative intake and prioritization across the organization, balancing competing brand, marketing, sales, and leadership priorities.
  • Build scalable workflows, tools, and processes that improve efficiency, quality, and turnaround time.
  • Track budgets, spend, production capacity, and KPIs across the creative operation.
  • Coordinating invoices, contracts, and payments for freelancers and external vendors.
  • Identify bottlenecks and continuously improve the production pipeline.
  • Evaluate and implement AI and emerging technologies that can improve efficiency, content creation, and reporting.
  • Work closely with Finance, Legal, HR, and vendors to ensure smooth day-to-day operations.
Team Leadership
  • Lead and develop a team of approximately 25 employees, freelancers, and vendors, including 5+ direct reports.
  • Set clear priorities, KPIs, and expectations while empowering the team to operate autonomously.
  • Build a high-performing, accountable, and creative culture.
  • Develop scalable structures that allow the team to grow with the business.
What We're Looking For
  • 5+ years of experience in video, creative production, digital media, social, events, or a related field.
  • Proven experience leading creative teams and managing external vendors and partners.
  • Strong business acumen with experience managing budgets, KPIs, and commercial deliverables.
  • Strong understanding of digital video, social media, audience growth, and monetization.
  • Excellent project management and organizational skills, with the ability to manage multiple priorities at scale.
  • Creative thinker who can turn trends and ideas into actionable, measurable initiatives.
  • Highly comfortable with data, technology, and AI tools.
  • Strong communicator who can work effectively with Sales, Finance, Marketing, and senior leadership.
  • Passionate about digital media and social platforms, with a strong understanding of what resonates with different audiences.
  • Entrepreneurial and hands-on, with a strong sense of ownership and a desire to build and improve.
  • Able to treat each brand as a unique client and adapt strategies based on its audience, identity, and business objectives.
What Success Looks Like

Success means building a scalable, high-performing creative operation that consistently delivers quality work, meets commercial commitments, stays within budget, and drives measurable audience growth and revenue.

You will be expected to keep the train moving: identify opportunities, turn ideas into initiatives, build better systems, develop the team, and continuously find ways to make the business better.

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